Responsibilities

• Channel experimentation and scale: run structured experiments across paid, organic, cold outreach, events, partnerships, influencers, and anything else worth trying
• Decide where to focus and how to allocate resources; kill what isn’t working, pour fuel on what is
• Test creative, audiences, and landing pages relentlessly; ship fast, read the data, iterate
• Own the playbook for turning a promising signal into a reliable, scaled channel
• Optimise for quality signups and CAC, not vanity volume
• Bring a clear point of view on channel mix, backed by data
• CRM oversight (light touch): guide a freelancer who handles HubSpot execution and keep lead flow, lifecycle stages, and attribution clean enough that experiment results are trustworthy

Requirements

• 3 to 5 years in performance marketing, growth, or demand gen, ideally at a B2B SaaS company
• Based on the US East Coast with EU team overlap and Eastern Time alignment
• AI is already core to how you work; you use it daily to write faster, analyse better, build small automations, and get more done
• Hands-on across multiple paid and organic channels
• Enough CRM literacy (HubSpot or similar) to direct a freelancer and trust attribution
• You move fast in a lean setup and don’t need a large team
• Experience across both self-serve and sales-assisted acquisition is a strong plus
• You'll be the instinctive experimenter with data-backed opinions on channel mix
• You've run dozens of tests across channels and can point to concrete examples

Nice To Have

• Experience with Shopify ecosystem / ecommerce familiarity is a big bonus
• Bonus points if you've built your own Skills, Workflows, GPTs, or agents
• AI is already core to how you work. You use it daily to write faster, analyse better, build small automations, and get more done without more headcount. You can point to concrete examples

Benefits

• Fly to the Netherlands for your first onboarding week.
• Career opportunities. You get unique development opportunities and career growth
• Real ownership. Small team, big scope. What you ship moves the business
• AI-first environment. We invest in the tools and expect you to get leverage out of them. You won’t have to fight to use what works
• Scope to experiment. You decide where we bet, because we trust the person closest to the data
• Strategic visibility. You’ll sit close to GTM decisions, not just execute task lists
• Good people. Growth-stage energy with a focused, low-ego team
• Yearly off-sites with the team (Last January we went to Tokyo)