Drive end-to-end growth funnel and experimentation for a B2B SaaS product.

• Own end-to-end growth funnel from first touch to qualified pipeline.
• Design and run experiments across channels (paid, lifecycle, landing pages, outbound support).
• Analyze performance data to identify bottlenecks and opportunities in the funnel.
• Build, test, and iterate on messaging based on real customer behavior.
• Partner closely with sales to improve lead quality and conversion.
• Work with product to improve onboarding, activation, and user experience.
• Identify and scale new acquisition channels that can drive sustainable growth.
• Bring structure to growth: define metrics, track performance, and make data-driven decisions.