Responsibilities

• Generate and prioritise growth hypotheses across acquisition and retention - paid, organic, lifecycle, referral, partnerships. You think in levers, not channels.
• Design and run structured experiments: clear hypothesis, defined metrics, fast execution and iteration.
• Build, test and iterate new acquisition approaches - lead magnets, landing pages
• Operate and scale our Meta self-serve channel.
• Identify what’s working and why, then figure out how to replicate that signal across new channels and audiences.
• Use AI natively throughout your workflow: creative production, copy testing, data analysis, pattern recognition at scale.
• Build a clear performance reporting practice.
• Work directly with the CCO on where to place growth bets. You’re a strategic partner, not an order-taker.

Requirements

• 2+ years in performance or growth marketing, with hands-on experience managing significant paid spend (Meta preferred).
• Demonstrable hypothesis-led approach: you can walk us through experiments you designed, the logic, and what you learned.
• You use channel depth as a foundation, but your instinct is always to ask where the real leverage is, not just how to optimise the current campaign.
• You’re comfortable moving between raw data, attribution models, and strategic insight
• Background in a self-serve, high-velocity, or product-led growth context is a strong plus
• Bachelor's degree in Marketing, Business or related field is preferred