Responsibilities

• Develop and execute customer acquisition strategies that support revenue and profitability goals.
• Identify opportunities to scale customer growth across existing and emerging channels.
• Continuously test and optimize channel mix, audience strategies, and investment allocation.
• Monitor performance against acquisition, revenue, and efficiency targets.
• Own paid media strategy across Meta, Google, Affiliate, and other performance-focused channels.
• Manage external agency partners and hold them accountable for performance and execution.
• Evaluate channel performance and recommend investment shifts to maximize return.
• Stay current on platform changes, industry trends, and emerging opportunities.
• Build monthly, quarterly, and annual acquisition forecasts.
• Manage growth marketing budgets and investment planning.

Requirements

• 5–8+ years of experience in Growth Marketing, Performance Marketing, or Customer Acquisition for a DTC or omnichannel consumer brand.
• Proven experience managing and scaling paid media investments across Meta, Google, and affiliate channels.
• Strong analytical and financial skills with experience in forecasting, budgeting, and marketing investment planning.
• Experience managing external agencies and performance partners.
• Deep understanding of CAC, ROAS, MER, LTV, incrementality, attribution, and marketing measurement.
• Experience using data to inform business decisions and investment allocation.
• Strong communication and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Experience in fashion, activewear, swimwear, beauty, or consumer brands is preferred.

Preferred

• Experience in fashion, activewear, swimwear, beauty, or consumer brands is preferred.