Responsibilities

• Own the paid media program end-to-end: planning, execution, optimization, and reporting across paid social, paid search, and programmatic channels
• Manage budget against KPIs, attribution model, CAC benchmarks, and efficiency targets
• Run a structured testing cadence — creative, audience, bidding — and communicate findings clearly to leadership
• Report on growth model performance
• Develop full-funnel thinking: from first touch through app install, likeness score, and subscription
• Develop performance creative in line with ImageShield brand guidelines.
• Test creative hypotheses systematically; build a library of winning formats and messaging frameworks
• Ensure all campaigns reflect ImageShield's values: trustworthy, empowering, discrete, and never fear-mongering
• Deliver weekly performance reporting with clear strategic insight.
• Use data to make confident decisions and communicate trade-offs clearly

Requirements

• 2+ years of hands-on experience in growth marketing or performance marketing, with a track record of measurable results (CAC, ROAS, conversion rate, LTV)
• Proven ability to manage paid social campaigns (Meta, TikTok, Instagram) and paid search (Google, Apple Search Ads) simultaneously
• Strong analytical skills, comfortable building and working with growth models, interpreting data, and making decisions under ambiguity
• Demonstrable fluency with AI tools applied to marketing workflows (creative, audience modeling, reporting, or optimization), be ready to show your work
• Excellent written communication, you can brief a creative team and write a board update with equal clarity
• Comfort with tools such as Amplitude, Mixpanel, Appsflyer, Adjust, or similar
• A builder's mindset: you thrive with ownership, move fast, and figure things out

Preferred

• Experience marketing DTC subscription or app-based products
• Experience scaling a challenger or early-stage brand from awareness to meaningful market share