Responsibilities

• Define and prioritize growth goals in alignment with Wyze’s overall business objectives.
• Strategize, create, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram) and other digital channels, leveraging Meta Ads Manager and best practices for media buying.
• Analyze user behavior and product usage data to uncover opportunities and friction points throughout the customer journey.
• Design, execute, and analyze experiments (e.g., A/B tests) to optimize acquisition, activation, retention, and monetization.
• Collaborate with product, engineering, marketing, and design teams to implement growth initiatives and new features.
• Develop and optimize user onboarding flows and educational materials to reduce time-to-value and improve activation rates.
• Monitor and report on key growth metrics (e.g., CAC, LTV, retention, conversion rates), providing actionable insights to stakeholders.
• Identify and drive upsell and cross-sell opportunities to maximize customer lifetime value.

Requirements

• Bachelor’s degree in Business, Marketing, MBA, Data Science, or a related field
• Proven experience to deliver measurable outcomes in a growth, product, or marketing role, preferably in consumer technology or smart home products
• Demonstrated hands-on experience with Meta media buying, including campaign creation, optimization, and reporting using Meta Ads Manager
• Strong proficiency in digital ad management across platforms (Facebook, Instagram, Google Ads), including creative strategy and audience targeting
• Proven ability to design, execute, and analyze A/B and multivariate tests to optimize ad performance and user experience
• Experience integrating multiple data sources (e.g., Meta Ads Manager, Google Analytics) to evaluate campaign performance and refine strategies
• Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude) and product management platforms (Jira, Confluence)
• Excellent communication skills and the ability to work cross-functional in a fast-paced, startup environment

Preferred

• Experience with user onboarding, customer lifecycle optimization, and retention strategies is a plus
• Familiarity with IoT or smart home products is highly desirable
• Meta Certified Media Buying Professional or similar certification is a strong plus, demonstrating advanced skills in Meta marketing solutions and platform best practices