Growth Marketer, The Free Press

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels, including paid social, search, video, and O&O, to drive subscriber acquisition.
• Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
• Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
• Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
• Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
• Support paywall, pricing, and promotional strategy by helping design and run experiments.
• Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
• Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
• Help set and track growth and retention goals.

Requirements

• 3+ years of experience in performance marketing or growth marketing for a consumer subscription product. In media or at a startup is a plus.
• Hands-on experience running paid social, search, and video campaigns.
• Comfortable working in email marketing platforms and CRM/subscription management tools.
• Strong understanding of the subscriber funnel, from anonymous visitor to registered user to paid subscriber, and what moves people through it.
• Deep comfort and fluency using AI tools for campaign execution, analysis, and workflow automation, with a proactive mindset toward finding new ways AI can drive growth.

Preferred

• Data-savvy: comfortable using analytics tools to evaluate campaign performance and translate results into next steps. SQL or Excel fluency is a plus.
• Creative thinker with a strategic mindset and a results-oriented, test-and-learn approach.
• Exemplary writing and communication skills, with the ability to adapt The Free Press's voice across channels and audiences.
• Thorough understanding of (or strong interest in) the independent media and news landscape. Interest in and familiarity with The Free Press is a plus.
• Highly autonomous, curious, and proactive, comfortable in a scrappy, fast-moving environment.
• Desire to partner cross-functionally with editorial, product, creative, and data teams.

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
• Generous paid time off.