Responsibilities

• Activate and manage acquisition channels — paid, organic, lifecycle, partnerships, community, and whatever else moves the needle.
• Scale what works, cut what doesn’t — measure each channel and double down on the winners.
• Grow signups and pipeline — drive self-serve growth and feed qualified leads to sales.
• Own the numbers — keep a clear picture of what's working across the funnel.
• You'll own Didit's acquisition channels — activating new ones, managing and scaling the ones that work, and turning them into a steady flow of signups and pipeline.

Requirements

• You've grown a real funnel before. You've owned acquisition and activation for a SaaS, developer-tools, fintech, or API-first product and moved the numbers — not just managed an agency.
• You're analytical and hands-on. Comfortable in analytics and attribution tools, fluent with funnel math (CAC, LTV, conversion, payback), and able to design and read an experiment honestly.
• SQL or a willingness to learn it is a plus.
• You can run paid and organic. Practical experience across at least two of: paid search/social, SEO/content, lifecycle/email, partnerships — and the judgment to know which to bet on.
• You write clearly and persuasively. You can produce a landing page, an email, or an ad that converts, and brief others to do the same.
• You're self-directed and fast. You'll own the growth function early; we'll give you the product, the budget, and the autonomy.
• You can sell a technical product to a technical buyer — or you're hungry to learn identity/KYC/AML, compliance, and fraud well enough to.

Preferred

• Experience in fintech, crypto/Web3, marketplaces, or iGaming — our priority verticals.
• Familiarity with product-led growth and self-serve + sales-assisted motions side by side.
• Comfort with the modern growth stack (GA4, attribution, CRM, lifecycle/ESP, paid platforms) and lightweight no-code/automation.
• Familiarity with identity/KYC/AML, compliance, or fraud concepts.