Responsibilities

• Own the Pipeline Number
• Build the connective tissue between marketing activity and pipeline: clear definitions of a qualified lead, clean handoffs to AEs, and accurate reporting on what’s actually working.
• Continuously test, measure, disregard what doesn’t work, and double down on what does.
• Stand up and scale demand through paid and digital channels (Google Ads, LinkedIn, and wherever else our audience pays attention), owning the budget, the targeting, the creative direction, and the ROI.
• Run virtual plays that reach neurologists at scale: webinars, virtual roundtables, email, and content that earns attention from a clinical audience.
• Build presence in the physician communities, KOL networks, and peer-to-peer channels where our audience already gathers, online and in LinkedIn groups, and earn us a place in them.
• Hunt for the channels nobody in dementia care is using yet.
• Set the conference strategy: which events are worth our time and why, the budget, and the goal for each.
• Own the booth, the content, the swag, and the leave-behinds, and build the pre and post-event plays that convert interest into qualified conversations.
• Equip our regional AEs to represent Craniometrix on the floor in their own markets, and step in to support marquee events in person when it counts.
• Turn the channels that work into repeatable, documented motions that scale as the team grows.
• Partner closely with Account Executives and Growth Strategy & Operations to make sure leads are well-targeted, well-qualified, and routed cleanly.
• Feed insights from the field and the funnel back into messaging, positioning, and competitive differentiation.

Requirements

• 2+ years in B2B demand generation, growth, or digital marketing, with real pipeline to show for it.
• A track record of generating real pipeline and hitting lead targets, not just running campaigns.
• Hands-on fluency with paid and digital channels (Google Ads, LinkedIn, and the like) and modern marketing and sales tooling. You can design, run, and read an experiment, and you know when to bring in an outside specialist.
• A creative channel-builder. You can find or invent ways to reach a hard-to-reach audience and own it from idea to ROI.
• Comfort representing the company to a clinical audience, including in person.
• Strong written and verbal communication, with the polish to represent the company well externally with physicians and partners.
• Highly organized, analytical, and comfortable owning a number.
• Travel Expectations: Periodic travel to support marquee conferences and for team and strategic meetings.

Preferred

• Experience marketing into healthcare practices, specialty care, or physician audiences.
• Exposure to healthtech, SaaS, or value-based care.
• A track record of building a demand gen motion from scratch, especially through digital and virtual channels.
• Experience designing conference and event strategy, not just staffing it.