Responsibilities

• Drive Demand Generation
• Execute the demand generation strategy end-to-end: paid, organic, email, and partner-sourced channels across both Enterprise and Federal segments.
• Build and manage integrated campaigns that move prospects from awareness to pipeline with messaging that respects the intelligence of security practitioners.
• Develop and maintain nurture programs tied to buyer stage, persona, and product interest not just blast lists.
• Collaborate with BDRs to align campaign intent with outbound sequencing, ensuring handoffs are clean and follow-up is relevant.
• Build and Optimize the Marketing Engine
• Own the marketing tech stack (HubSpot), CRM integration, and attribution reporting, and keep the data clean.
• Build dashboards that track what actually matters: MQLs, SALs, pipeline sourced, pipeline influenced, and cost per opportunity by channel.
• Run A/B tests on messaging, offers, and channel mix, and use results to sharpen the strategy, not just report the numbers.
• Manage paid media programs (LinkedIn, Google, sponsorships) with a clear eye on efficiency and ROI.
• Be a Utility Player
• Write copy when it needs writing — landing pages, email sequences, ad creative, event descriptions. Crogl's voice is direct and practitioner-focused, and you should be able to write in it.
• Coordinate with product marketing on content amplification — turning whitepapers, use cases, and reports into campaign fuel.
• Support partner co-marketing programs, including campaign coordination with technology alliance partners.
• Jump in on whatever the team needs. At this stage, everyone covers gaps.