Responsibilities

• The primary function of the Growth Marketer (Community & Engagement) is to grow and deepen engagement among CommonLit's free teacher users. This includes building advocacy programs, teacher-facing content, community programming, and sharing insights with the broader Marketing team to support every stage of the funnel.
• Grassroots Growth of Free Teacher Users: Build advocacy playbooks, including in-app nurture motions developed in partnership with Product to deepen usage, and run surveys to understand what's working. Develop teacher-facing content and community programming that builds and nurtures power-users, including: Free teacher-focused webinars; Newsletters with teaching tips tailored to specific grade bands; Blog content in service of usage and engagement, not immediate lead conversion; Conferences, regional and virtual meetups, and roundtables; CommonLit appearances, placements, and ads in outlets like EdWeek and Chalkbeat; Organic social content (Reddit and others); A long-term ambassador program for CommonLit's most engaged teachers.
• Content Strategy & Cross-function Insights: Own blog maintenance and content cadence; Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials for top-of-funnel storytelling; Work cross-team with colleagues who talk directly to users (Sales, Support, Product) to exchange insights and use it to grow our audience; Share insights with the broader Marketing team to support every stage of the funnel, for example giving Sales fresh angles for teacher-level leads; Partner with the Performance Marketing Specialist on the hand-off between free-user activation and conversion, including strategic lead gen pushes in blog and newsletter when appropriate.
• Performance & Reporting: Report on free-user engagement and advocacy metrics, including webinar attendance and satisfaction, newsletter open/click-through rates, blog engagement, organic social performance, and ambassador program growth and participation; Partner cross-functionally to track how traffic, sign-ups, sign-ins, and top-of-funnel engagement translates into conversion downstream; Bring a learner’s mindset to identify what’s working, retire what isn’t, and keep testing new content, community, and advocacy approaches.
• Additional Projects as determined by the team

Requirements

• Bachelor's degree required
• 2-4 years of experience in content marketing, community/growth marketing, or a related field required
• Experience teaching ELA required (teaching grades 6-12 preferred)
• Experience in education or another mission-driven, freemium/product-led growth environment highly preferred
• Strong writing and storytelling skills, with experience developing newsletters, blogs, and webinar content
• Comfortable being the “face” of CommonLit - webinar host, blog author, etc.
• Comfortable using or learning how to use HubSpot, Notion, Google Suite, Slack, Zoom, etc., for collaboration and development of teacher-facing content
• Experience hosting or producing live virtual events (e.g. Zoom or a comparable platform) preferred
• Experience with social media tools (e.g. Sprout social or a comparable platform) preferred
• Experience with LLMs preferred, experience using Claude highly preferred

Benefits

• Health, dental, and vision insurance
• HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options
• Company-sponsored basic life insurance, with additional options for supplemental life insurance
• Legal insurance
• 401(k) retirement plan with a 4% safe harbor employer match
• Access to exclusive discounts, including pet insurance, hotel booking discounts, and more
• Remote work support, including a home office set-up stipend
• Generous Time Off, Including 16 paid holidays annually, Paid time off accruals and sick leave, Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave, 2 floating holidays, Volunteer and school visitation leave, Jury duty leave, Bereavement and compassionate leave, Blood, bone marrow, and organ donation leave
• Flexible work options
• Low-stress weeks around Thanksgiving and in late December