Responsibilities

• Channel experimentation and scale.
• Run structured experiments across paid, organic, cold outreach, events, partnerships, influencers, and anything else worth trying.
• Decide where to focus and how to allocate resources. Kill what isn't working, pour fuel on what is.
• Test creative, audiences, and landing pages relentlessly. Ship fast, read the data, iterate.
• Own the playbook for turning a promising signal into a reliable, scaled channel.
• Optimise for quality signups and CAC, not vanity volume.
• Bring a clear point of view on channel mix, backed by data.
• Use AI across the full loop: ideation, creative, copy, analysis, and reporting.
• Build lightweight workflows and automations so you can run more experiments in parallel.
• Stay on top of new tools and models, and bring the useful ones into the team's workflow.

Requirements

• Based on the US East Coast.
• 3 to 5 years in performance marketing, growth, or demand gen. Ideally at a B2B SaaS company
• AI is already core to how you work. You use it daily to write faster, analyse better, build small automations, and get more done without more headcount.
• An instinctive experimenter. You've run dozens of tests across channels, have strong opinions on channel mix, and can back them with data
• Hands-on across multiple paid and organic channels. You've taken at least one from zero to meaningful scale
• Enough CRM literacy (HubSpot or similar) to direct a freelancer and trust the attribution feeding your decisions. You don't need to be the one building workflows
• You move fast in a lean setup and don't need a large team around you to do good work
• Experience across both self-serve and sales-assisted acquisition is a strong plus

Preferred

• Tools and stack familiarity: AI: ChatGPT, Claude; Paid: Meta, LinkedIn; Email, influencers or other channels you've scaled; CRM: HubSpot or similar; Shopify ecosystem/ecommerce familiarity is a big bonus

Benefits

• Fly to the Netherlands for your first onboarding week.
• Career opportunities. You get unique development opportunities and career growth
• Real ownership. Small team, big scope. What you ship moves the business
• AI-first environment. We invest in the tools and expect you to get leverage out of them. You won’t have to fight to use what works
• Scope to experiment. You decide where we bet, because we trust the person closest to the data
• Strategic visibility. You’ll sit close to GTM decisions, not just execute task lists
• Good people. Growth-stage energy with a focused, low-ego team