Growth Marketer, AI Platform

New York City, NY (Hybrid)

$175K/yr – $220K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own multi channel demand engine, rapid testing, and AI driven personalization to push SQLs and revenue, while aligning funnel metrics with Sales and Product for smooth handoffs.

  • Growth Engine & Channels: Own multi channel campaigns across SEO, SEM, paid social, email, and events to scale SQLs.
  • Funnel Ownership & Analytics: Own MQL/SQL/Pipeline reporting and partner with Sales to ensure lead quality and fast handoffs.
  • AI Driven Personalization & ABM: Use AI to predict buyer intent, personalize outreach at scale, and run highly targeted ABM for enterprise accounts.

Job Description

Responsibilities
  • Pipeline Generation & Scaling You will be the architect of our demand generation engine. This means developing and executing multi-channel campaigns (SEO, GEO, SEM, paid social, email, events) to drive sales qualified leads (SQLs), and ultimately, revenue.
  • Rapid Experimentation & "Growth Hacking" We operate in a fast-paced environment where yesterday's tactics might not work tomorrow. Develop and manage high-impact digital marketing campaigns. You will implement a vigorous A/B testing framework across landing pages, ad copy, and email sequences. You will ruthlessly analyze data to find the lowest Customer Acquisition Cost (CAC) and highest lifetime value (LTV) channels.
  • AI-Integrated Campaign Strategy You will leverage AI tools to automate workflows, personalize outreach at scale, and uncover hidden data trends that inform our growth strategy.
  • Cross-Functional Alignment & Analytics Own the marketing funnel (MQL, SQL, Pipeline) and provide clear, actionable reporting on campaign performance, cost per acquisition (CPA), and return on investment (ROI). Growth also doesn’t happen in a silo. You will partner tightly with Sales to ensure lead quality and smooth handoffs, and collaborate with Product to align marketing messaging with rapid feature releases. You will also own the growth dashboard, reporting on key metrics to leadership weekly.
  • AI-Driven Account-Based Marketing (ABM) Partner closely with Sales leadership to identify, target, and win high-value enterprise accounts. You will design and execute highly personalized, multi-touch ABM campaigns, treating our biggest prospects as a "market of one." By leveraging AI to predict buyer intent, map complex buying committees, and hyper-personalize outreach at scale, you will drive engagement with key decision-makers and accelerate our highest-value deal cycles.
  • Website & Conversion Rate Optimization Lead A/B testing initiatives on the company website and landing pages to improve user experience and optimize lead capture conversion rates.
Requirements
  • Experience: 6+ years in a growth marketing, demand generation, or performance marketing role within a B2B SaaS/tech/services environment.
  • Track Record: Proven success in taking a company from early-stage revenue to a scaled pipeline (e.g., $10M to $50M+ ARR).
  • The "Athlete" Mindset: Exceptional agility; you are comfortable with ambiguity, can think on your feet, and pivot strategies based on real-time data.
  • AI Fluency: Strong familiarity with, or a deep desire to master, AI tools for marketing (e.g., LLMs for copywriting, predictive scoring, automated workflows).
  • Technical Chops: Proficiency in MarTech stacks (e.x., HubSpot, Salesforce, Google Analytics, Looker, SEMrush, Apollo).
  • Analytical Prowess: You are highly data-driven. You dream in CAC, LTV, conversion rates, and cohort analysis.
  • Channel Expertise: Hands-on experience managing and scaling paid search, paid social (especially LinkedIn), and outbound email campaigns.
  • Copywriting Skills: Ability to write compelling, conversion-focused copy for ads, landing pages, and emails both with or without AI.
  • Execution-Oriented: You have a strategic mind but love rolling up your sleeves to build campaigns in the trenches.
  • Problem Solver: A history of identifying funnel bottlenecks and systematically testing solutions to unblock them.
  • Communication: Excellent verbal and written communication skills to articulate growth strategies to stakeholders across the business.
  • Resilience: A high tolerance for failure in the pursuit of innovation—you know that 7 out of 10 experiments might fail, but the 3 that succeed will 10x the business.
  • A growth mindset: curious, proactive, and comfortable operating in a fast-paced, ambiguous environment.
  • Proficiency in HTML/CSS for minor landing page adjustments is a plus.
Nice-to-have
    Benefits
    • Career Growth Opportunities
    • Engaging Work Culture
    • Top-Tier Compensation
    • Equity Package
    • Healthcare Coverage
    • Health and Fitness Stipend
    • Professional Development Stipends
    • PTO
    Kizen logo

    Kizen

    3.8 Glassdoor

    Kizen is the first end-to-end AI acceleration platform that makes it easy for anyone to build AI agents & modernize applications by talking, typing, or using drag and drop._________Origin story...In an era of rising expectations, most organizations are struggling to keep up, with only 7% able to meet these demands. John Winner and Scott Turner, Co-founders of Kizen, witnessed firsthand how the inflexibility and high customization costs of leading legacy tools - all built in the late 1990s and early 2000s - leave employees frustrated, teams understaffed, and customers dissatisfied. In a world of rapid evolution, why are so many businesses still relying on outdated platforms that no longer meet the dynamic needs of today’s enterprises?After 11 years of consulting with leading legacy tools, John and Scott realized that while the providers tried their best, the software’s limitations were too overwhelming. It was time to challenge the status quo and open minds to the next generation of technology designed for speed, efficiency and real impact. It was seeing teams struggle with multiple tools not meeting their needs and the incredible potential of automation and AI to enrich lives and drive business success that sparked the creation of Kizen._________Kizen is built to help businesses thrive, save time, and deliver the experiences customers crave.See what you can build with Kizen at www.kizen.com

    Founded in 2018
    Austin, Texas, USA
    75 employees (8 in marketing)
    69% recommend to a friend
    68% CEO approval

    Traffic Signals

    Monthly Visitors
    31.2K
    Traffic Source Mix
    Search
    31.8%
    Direct
    57.6%
    Referral
    5.1%
    Social
    4.5%
    Paid
    1%

    Headcount Trend

    Current headcount: ~75

    Marketing Team

    Marketing Team Size
    7 (9% of company)
    Median Career Experience
    13 years
    Median Tenure
    1.1 years

    Funding

    Total Funding
    $12M
    Last Raise
    $12M
    Seed, 4 years ago

    Funding History

    • Sep 2022
      Seed • $12M