Growth Manager/Senior Manager

Responsibilities

• Marketing Strategy, Budget & Investment
• - Own the marketing budget end-to-end, allocating investment across channels, campaigns, and initiatives to maximize brand and business impact
• - Develop and manage marketing investment plans, tracking spend against budget and continuously optimizing resource allocation based on performance
• - Evaluate the effectiveness of marketing investments across brand building, customer acquisition, creative production, partnerships, and retail activation
• - Balance short-term performance objectives with long-term brand development, making informed tradeoffs between immediate returns and sustained growth
• - Partner with Finance and leadership to assess marketing performance, evaluate investment opportunities, and make the case for incremental spend
• - Leverage performance data, consumer insights, and competitive intelligence to inform budget decisions and identify opportunities for growth
• - Establish clear accountability for marketing spend, ensuring investments are connected to defined objectives and measurable outcomes
• Creative Strategy, Analytics & Optimization
• - Shape creative strategy across paid advertising, organic social, influencer content, brand campaigns, and product launches, ensuring creative direction supports both brand positioning and performance objectives

Requirements

• - 5+ years of experience in a high-performing environment, such as top-tier management consulting, investment banking, or marketing at a high-growth consumer business
• - Proven experience managing significant marketing budgets and allocating investment across multiple channels to drive measurable business outcomes
• - Strong understanding of both brand and performance marketing, with the ability to balance long-term brand building with short-term growth objectives
• - Deep analytical skills and financial acumen, with experience evaluating marketing effectiveness, measuring ROI, and translating data into actionable decisions
• - Strong creative instincts and demonstrated ability to develop compelling campaigns, evaluate creative performance, and translate consumer insights into effective marketing strategies
• - Experience across paid media, organic social, influencer marketing, partnerships, and other consumer-facing marketing channels
• - Familiarity with key marketing metrics, including CAC, ROAS, attribution, incrementality, and customer engagement
• - Highly organized and detail-oriented, with the ability to manage multiple initiatives, prioritize effectively, and execute at a high level in a fast-paced environment
• - Strong communication and cross-functional collaboration skills, with the ability to work effectively alongside leadership, Finance, creative teams, and external partners
• - Entrepreneurial mindset with a strong sense of ownership, intellectual curiosity, and willingness to be hands-on in building and scaling an emerging consumer brand

Benefits

• Company equity options.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Substantial and required PTO.