Growth Manager - Paid

Responsibilities

• Achieve the pipeline goals. Execute your plan to drive our incredible growth through new opportunities from digital channels.
• Own paid advertising end-to-end. Set strategy and execute it yourself across Google, LinkedIn, and Meta—campaign structure, audience targeting, bidding, budget pacing, creative briefs, ad copy, and landing pages.
• Build 0 1 and scale what works. Launch new paid channels from scratch and scale live channels efficiently, protecting CAC and efficiency as spend grows.
• Run rigorous experiments. Design and run rigorous A/B tests with a clear scientific method—form hypotheses, isolate variables, reach statistical significance, and turn results into repeatable plays. Test constantly across offers, messaging, creative, audiences, and formats.
• Measure leading and lagging indicators. Define the metrics that matter at each funnel stage, instrument tracking to measure them accurately, and use leading indicators to act before lagging outcomes confirm them.
• Collaborate cross-functionally. Partner with product marketing on positioning and messaging, with sales on lead quality and pipeline feedback loops, and with design on high-performing creative.
• Report on performance. Maintain clear dashboards and a tight feedback loop with the Director of Growth & VP of Marketing on spend, efficiency, and pipeline contribution.

Requirements

• 5+ years running paid ads across multiple channels. You have a deep, current understanding of Google, LinkedIn, and Meta ad platforms and have managed real budgets across them.
• Managed budgets in the $1M+ range. You've owned and deployed seven-figure annual ad spend, and you know how to scale spend without losing efficiency.
• Hands-on operator. You're a builder, not just a strategist. You're in the platforms daily and can take a channel from blank slate to scaled program yourself.
• Experimentation-obsessed. You think like a scientist—clean hypotheses, controlled variables, honest reads on significance—and you're constantly testing and iterating on your approach.
• Metrics-driven. You deeply understand leading vs. lagging indicators, how to measure each, and how to set up the tracking to do it right.
• Conversion-oriented. You write with clarity and persuasion and have a strong instinct for what makes ad creative and landing pages convert.
• Scrappy and resourceful. You're biased toward action—you launch v1 quickly to prove the point, then optimize.
• Team-first mindset. You collaborate well across functions and thrive in a high-trust, high-performance environment.