Growth Manager - Lifecycle at Create Wellness, Inc. | New York, USA

Create Wellness, Inc.

Growth Manager - Lifecycle

New York, USA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle email and SMS programs for a DTC brand, owning end-to-end campaigns from calendar planning to optimization, with measurable impact on revenue and retention.

Must-have: Hands-on Klaviyo expertise with flows, segments, campaigns, and reporting.
Standout: Strong project management and a proactive, growth-minded approach to testing and CRO.

Job Description

Responsibilities

Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence
Take campaign messaging direction and monthly content calendar from the Director of Growth and translate into fully executed sends — copy, creative briefing, segmentation, scheduling
Own the promotional and evergreen send calendar — coordinate timing across product launches, sales, and retention moments
Improve campaign lead time from 2–3 days to a 7-day standard for all sends
Monitor deliverability, list health, and segmentation hygiene
Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats
Build a testing cadence that compounds — every send teaches us something
Translate test results into clear recommendations for campaign strategy and creative direction
Leverage lifecycle send data to inform landing page and PDP testing priorities
Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic

Requirements

1–3 years in lifecycle marketing, email marketing, or ecommerce growth at a DTC brand or agency
Hands-on Klaviyo expertise — you can build flows, segments, campaigns, and reporting without hand-holding
Strong project management instincts — you keep campaigns on schedule and hold creative partners accountable
Comfortable in a fast-paced, test-and-learn environment with weekly shipping expectations
Excellent written communication — you write clear briefs, compelling copy, and concise performance updates
Strong analytical mindset — comfortable reading campaign data and translating it into action
You are driven by a high-growth environment
You want to be hands-on keyboard — in the platforms, not just overseeing
You enjoy building, testing, and optimizing — not just reporting on what happened
You’re excited to be a right-hand partner, not just execute tasks

Preferred

Experience with subscription commerce (Recharge, Stay.AI, Skio, or similar)
Familiarity with Postscript or similar SMS platforms
Working knowledge of Shopify (themes, metafields, basic Liquid)
Background in health, wellness, or sports nutrition brands
Experience managing agency creative partners
Comfort with AI-assisted workflows and productivity tools (we use Claude, ClickUp, Granola)

Benefits

- Competitive compensation
- Fully-paid health, dental, and vision insurance
- Manhattan office with a flexible hybrid setup and generous PTO

Create Wellness, Inc.

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old.What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space.Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Founded in 2022

New York, New York, USA

42 employees (7 in marketing)

trycreate.co