Growth Manager (B2B Paid Ads)

Responsibilities

• Lead all client communications, including weekly/bi-weekly calls and async updates. Act as the primary point of contact for client stakeholders (owners, CMOs), managing issue lists, action items, and post-mortems, building long-term client relationships rooted in trust, expertise, and measurable business impact
• Proactively identifying and implementing strategies to increase client MRR, revenue, and profit. This includes analyzing performance data, identifying opportunities for optimization, and executing effective marketing campaigns
• Act as a fractional CMO: understand client businesses deeply, define goals, and design strategies that grow pipeline, revenue, and profit
• Serve as the primary strategic point of contact for clients, leading regular performance reviews, reporting, and roadmap conversations
• Identify and lead upsell/cross-sell opportunities supported by data and aligned with client business objectives
• Initiate and drive contract renewals and extensions, ensuring long-term client partnerships and revenue stability
• Collaborating with clients to define clear, measurable, achievable, relevant, and time-bound goals, and ensuring their successful attainment through diligent project management and performance monitoring
• Guide clients through the Marketing Maturity Mountain (M3) framework, helping them progress through different stages of growth and implement appropriate marketing strategies at each level
• Strong to expert knowledge of Meta and/or Google Ads; plan, build, and optimize demand generation and account-based paid campaigns across platforms (LinkedIn, Google, Microsoft, YouTube, Meta, etc.)
• Regularly monitor and analyze paid media performance, providing comprehensive reports to clients, and using data-driven insights to optimize strategies and ensure continuous improvement
• Own budget pacing, forecasting, and ROI tracking, ensuring spend aligns with pipeline and revenue targets
• Stay up to date with platform trends, certifications, and tools to continually push B2B performance forward
• Deliver clear, data-driven reports and strategic performance insights that tie paid media results to business KPIs (CPL, pipeline value, SQL conversion rates, CAC, ARR, impact)
• Identify underperformance, diagnose root causes, and implement actionable plans across departments to get back on track
• Confidently troubleshoot lead tracking, attribution modeling (first-touch, multi-touch, account-level), and CRM/marketing automation integrations
• Represent your clients internally to other teams
• Collaborate with CRO, Performance Creative, Email, Data Ops, and SEO teams to drive account improvements using Asana for task management
• Identifying opportunities to expand client relationships by strategically upselling existing services and cross-selling new offerings, aligning these recommendations with client goals and accelerating their progress
• Partner with the KlientBoost Marketing team to generate B2B focused content to share, primarily on LinkedIn developing a personal brand, known for B2B expertise
• Represent KlientBoost in industry-facing settings, including webinars, Slack communities, and conferences as a B2B Growth Expert

Requirements

• 2–3 years of hands-on paid media experience in B2B demand generation with measurable results
• Strong client-facing skills: able to lead conversations, present strategies, and influence executive stakeholders
• Mastery of LinkedIn Ads, Google Ads, and Microsoft Ads; bonus for experience with programmatic, ABM platforms (6sense, Demandbase), or intent data tools
• Strong business acumen — you understand how marketing drives pipeline, revenue, and customer lifetime value in complex B2B sales cycles
• Skilled in campaign strategy, execution, analysis, and storytelling with data
• Comfortable managing multiple client relationships and priorities with attention to detail and process
• Base understanding of CRO, SEO, and Creative Strategy
• Base understanding of marketing automation (HubSpot, Marketo, Pardot) and CRM tracking
• 3–5 years of hands-on experience managing B2B paid search & paid social campaigns; agency or high-growth SaaS/enterprise/mid-market side
• Proven management of ≥ $250k/mo in ad spend across ≥ 5 B2B accounts, with measurable impact on qualified pipeline and revenue
• Fluency in the B2B marketing tech stack — LinkedIn Ads, Google Ads, GA4, Salesforce/HubSpot/Marketo, and multi-touch attribution setup
• Working knowledge of account-based marketing (ABM), creative strategy, demand gen frameworks, and sales/marketing alignment

Preferred

• Experience with programmatic, ABM platforms (e.g., 6sense, Demandbase) or intent data tools

Benefits

• 100% Coverage of Benefits (Health, Vision, Dental, Life) on the Base Plan
• Options to add on FSA Medical Care, Accident and other Life insurances at an additional cost
• 401K - up to 5% Discretionary Company Match
• Unlimited PTO
• Work-From-Home
• Wellness Allowance ($100 reimbursed for a wellness benefit: gym membership, chiropractor, therapy, pickleball court rental etc.)
• Lunch Covered on Fridays
• Conference/Education Allowance - Up to $1,000/year