Growth & Lifecycle Marketing Specialist

Responsibilities

• Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
• Use customer purchase habits and site activity to send automated, personalized messages.
• Test different offers, designs, messaging, and channels to continuously improve marketing performance.
• Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.
• Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
• Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
• Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
• Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.

Requirements

• Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
• Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
• Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
• Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
• Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
• Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
• Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.

Preferred

• Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.

Benefits

• Monthly salary of 1300-1600 EUR NET, depending on experience and execution level.
• Opportunity to gain stock options within the company
• Support for hardware upgrades;
• Core health insurance coverage and sports bonuses;
• A diverse multinational team of experts to learn from;
• Legendary online and onsite events to celebrate our success together.