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Amazon.com logo
5 months ago

Content Growth Lead, Creator Partnerships

Amazon.com

Culver City, CA (Unknown)Full time$194K/yr – $288K/yr
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101 jobs
Amazon.com logo

Content Growth Lead, Creator Partnerships

Amazon.com

Culver City, CA (Unknown)

$194K/yr - $288K/yrIn-houseFull-timeSenior level7+ years exp.
5 months ago
Previous1…3456
Amazon.com logo
Amazon.com

Content Growth Lead, Creator Partnerships

Culver City, CA (Unknown)

$194K/yr – $288K/yrSenior Level7+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-platform content distribution and growth for Amazon Creator Services, leading a scalable team and cross-functional partnerships.

  • Own multi-platform distribution strategy across YouTube, TikTok, Meta, RSS, and Amazon O&O.
  • Must-have: 10+ years leading large teams in matrixed organizations and experience with platform partnerships.
  • Standout: Track record of scaling content distribution and monetization with data-driven frameworks.

Job Description

Responsibilities

  • Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
  • Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
  • Lead innovation in short-form and mid-form content optimization.
  • Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
  • Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
  • Design and implement standardized performance measurement frameworks across all distribution endpoints.
  • Build with AI to find opportunities for automation, optimization, and workflow improvements.
  • Build, lead, and mentor a high-performing team.
  • Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
  • Set clear performance metrics and goals aligned with overall business objectives.

Requirements

  • 10+ years of building and leading large teams and working in matrixed operating structures experience
  • Knowledge of distribution networks and channel P&Ls
  • Bachelor's degree or equivalent
  • Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
  • Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
  • Experience negotiating VP-level contracts with channel partners and agencies
  • Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
  • Experience driving growth through and with cross-functional teams including inside sales, technical, marketing, segmentation, legal (contracts)
  • 7+ years of experience in digital content distribution, platform partnerships, or creator economy operations
  • Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta)

Preferred

  • 10+ years of managing and developing high performance teams experience
  • Master's degree or equivalent
  • Experience in Go-To-Market, Business Development, Sales, or Consulting

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave

Marketing Team

Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17

People

Founders / CEO

Asif Khurshid
Asif Khurshid
Founder
At the company for 4 years 1 month

HR / Recruitment

Ashley Jauregui
Ashley Jauregui
Sr. HR Business Partner
At the company for 1 year 1 month
Jage Lothian
Jage Lothian
HR Business Partner
At the company for 13 years

Marketing Leadership

Lucille Parecto
Lucille Parecto
Amazon SEO and PPC Manager
At the company for 2 years 4 months
Peng Zhang
Peng Zhang
Program Manager Lead, Brand Success
At the company for 4 years
Alison Swift
Sr. Marketing Manager
At the company for 17 years 6 months