Responsibilities

• Own paid acquisition across Meta, TikTok, Google, X, and ASO — from strategy to execution to optimization
• Build and manage organic channels — content, community, social, SEO — that compound alongside paid
• Build the measurement stack — attribution modeling, cohort analysis, incrementality testing. You'll be the source of truth on what's working and what's isn't
• Think full-funnel — connect impression → engagement → transaction → retention across multiple commerce surfaces (live streams, mystery packs, community mechanics). This isn't a standard landing page funnel
• Make the hard calls — identify the 1-2 channels showing real traction and go deep, rather than spreading thin across everything
• Work directly with the CEO and founding team on growth strategy, experiment prioritization, and resource allocation

Requirements

• 3-5 years in growth/performance marketing, ideally at a consumer marketplace, e-commerce, or social platform
• Hands-on keyboard operator — you've personally managed $50K+/month in ad spend and can show the results
• Deeply analytical — comfortable in SQL, spreadsheets, and attribution tools. You build your own dashboards, not wait for someone else to
• High agency — you operate like a founder. You see an opportunity and move on it without waiting for a brief or approval
• Full-funnel thinker — you understand that a great ad is worthless if the post-click experience doesn't convert, and that retention is where the real leverage is
• AI-native — you actively use AI tools to move faster, automate workflows, generate creative, and analyze data. You're not waiting for someone to build you a tool — you're building it yourself
• Strong builder energy — you default to shipping, not planning. You'd rather launch something imperfect today than perfect it next month
• Creative instincts — you can tell what will stop the scroll before the data confirms it. Bonus if you've produced creative yourself

Preferred

• Previous founder or experience at a top-tier consulting firm (Bain, McKinsey, BCG) — we value the analytical rigor and scrappiness these backgrounds produce
• Passion for collectible* — you understand what motivates passionate collectors and community buyers. If you've bought, sold, or traded collectibles yourself, even better
• Experience with community-driven commerce — you've seen how communities convert differently than cold traffic and know how to lean into that