Growth Lead, Paid

Responsibilities

• Own Middesk's paid demand engine end to end: paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content
• Build a unified paid budget and channel mix, and manage the agency relationship as a vendor executing against your strategy, not as the strategy itself
• Build a CAC and payback model by channel and segment that ties spend directly to qualified pipeline and revenue, not clicks, impressions, or MQLs
• Run a test-and-kill system: a standing queue of channel, audience, and creative tests, with a cadence for reallocating budget toward what's working and cutting what isn't
• Partner with EPD to build and iterate paid-specific landing pages and conversion tracking, distinct from the organic site experience but reporting into the same funnel instrumentation
• Document the standard for which campaigns flex to support the Named Accounts motion (ads orchestrated around target accounts) and which run independently, and keep a shared calendar with that team
• Build the case for scaling spend: real numbers proving the next dollar still pays back before asking for materially more budget

Requirements

• Senior IC role 5+ years of hands-on paid acquisition experience or demand gen marketing
• A strategic thinker who can see the whole paid motion, channel mix, measurement, creative, and landing pages, and build one coordinated system rather than optimize a single channel in isolation
• A track record of personally owning a number end to end in a high-growth environment, with real budget accountability, not just channel execution
• Has run paid media across more than one channel at real budget, not just "a Google Ads person" or "a LinkedIn ads person"
• Enough measurement discipline to defend a CAC and payback model to the CEO or CRO directly, and comfortable killing a channel that isn't working even when it's familiar
• Enough technical fluency to hold an agency accountable, rather than rubber-stamp their recommendations
• A strong executor as well as a strategist. You will set the plan and also do real work yourself: the briefs, the data, the model
• A background like management consulting, or an early operating role at a high growth startup, is common but not required
• Does not need to come from a narrow channel-specialist background. This role is about owning the whole paid system and the payback story that runs on it, not managing one channel at a distance from the numbers

Preferred

• Experience owning a paid acquisition budget end to end (not just execution) at a B2B SaaS or fintech company
• Experience building CAC/payback models and defending them to executive stakeholders
• Familiarity with modern paid platforms and measurement tooling, and a point of view on where AI can improve targeting, creative testing, or bidding