Growth Lead

San Francisco, CA (On-site)

$60K/yr – $120K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive growth for a consumer app by leading paid social campaigns, UGC-driven creative testing, and experiment-based growth strategy.

  • Own paid social campaigns (Meta, TikTok) with 30–50 creatives/month and budget control
  • Must-have: experience running paid social for consumer apps with data-driven results
  • Standout: Build UGC program with 20–50 creators and a testing framework

Job Description

Responsibilities

  • Paid Ads: Run Meta + TikTok campaigns. Test 30-50 creatives/month. Scale what works, kill what doesn\'t. Manage ad budget ($10K-50K/month).
  • UGC Program: Recruit and manage 20-50 creators. Build a creative testing framework. Turn UGC into ads.
  • Growth Strategy: Build experiments, track metrics (CAC, LTV, retention), and find what scales.

Requirements

  • Have run paid social for consumer apps
  • Data-driven
  • Creative intuition
  • Comfortable with chaos, building from scratch

Preferred

  • Gen Z products experience (bonus)
  • You’re a creator (TikTok, IG, YouTube)