Growth Lead, Newsletter Division

Responsibilities

• Run and scale our paid social acquisition (Meta, Instagram, and beyond), from creative briefs to targeting to daily optimization
• Manage the daily ad budget and grow it as you prove profitable subscriber acquisition
• Own and optimize the referral programs across both newsletters: incentives, mechanics, and the spend behind them
• Invent new growth plays. Lead magnets, partnerships, cross-promos, viral loops, landing-page tests, whatever moves the subscriber number
• Build the CAC, LTV, and payback math by channel, and stand up clean attribution with UTMs, pixels, and a simple dashboard
• Report weekly on what’s growing the list and what’s wasting money, and cut the losers fast
• Defend the open rate as the list grows. Subscribers only count if they’re real and engaged
• Coordinate with editorial so growth and content pull in the same direction

Requirements

• 5-plus years growing a newsletter, subscription, or DTC product through paid social
• Hands-on Meta ads experience with real attribution, not vanity metrics
• A track record of managing and scaling an ad budget profitably
• Referral or viral-growth program experience
• Strong analytics. You can build a CAC and LTV model from scratch and live in the dashboard
• A scrappy, test-everything mindset. You bring new growth ideas, not just execution
• Kill-threshold discipline. You don’t get emotional about pausing what doesn’t perform

Preferred

• Know the Beehiiv platform
• Have an affiliate or influencer-growth background
• Have run sweepstakes or contest-based list growth
• Have grown a newsletter past six figures in subscribers