Responsibilities

• Own growth strategy across paid user acquisition, creative testing, and app-store conversion.
• Find new ways to profitably grow Voidpet Dungeon.
• Manage and optimize campaigns across platforms such as Meta, AppLovin, Google, and TikTok.
• Work with artists, editors, and contractors to develop and test new creative concepts.
• Improve App Store and Google Play positioning, screenshots, trailers, and conversion.
• Explore additional growth channels, including creators, influencers, organic content, partnerships, referrals, and reactivation.
• Analyze campaign and cohort performance to determine where we should invest.
• Build the growth playbook we’ll use to launch future Voidpet games.
• Work directly with the founders and have significant ownership over what gets tested.

Requirements

• Experience growing a consumer mobile product
• A track record of personally running experiments that led to meaningful growth.
• Strong understanding of mobile user acquisition, creative testing, attribution, and unit economics.
• Good creative judgment—you can explain why an ad, store page, or positioning concept might work.
• Comfortable moving between strategy, analysis, and hands-on execution.
• Able to operate independently in a small team without waiting for a detailed roadmap.
• Curious about channels beyond paid acquisition.
• Excited about using AI to research, create, analyze, and move faster.