Growth Lead

Responsibilities

• Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
• Create video content, use cases, and webinars that demonstrate product value.
• Conduct competitor analysis across the hospitality and broader AI landscape.
• Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.
• Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
• Develop and amplify founder thought leadership on LinkedIn and other channels.
• Design and optimize paid ad campaigns with creative direction.
• Refine signup funnels and build lead generation into a scalable, tightly targeted machine.

Requirements

• 5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution
• Proven track record building and executing paid acquisition campaigns with measurable conversion metrics
• Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach)
• Strong portfolio demonstrating campaign ownership and measurable results
• Experience creating positioning and messaging for technical or complex products
• Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation
• Experience planning and executing webinars, virtual events, or in-person field marketing campaigns
• Comfort with marketing analytics, conversion funnel optimization, and A/B testing
• Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments
• No hospitality background required; ability to learn the vertical quickly is what matters

Benefits

• Comprehensive health insurance and 401(k) match