Director of Growth Marketing DTC
Warmies
California, MO (Remote)
$165K/yr - $185K/yrIn-houseFull-timeDirector/executive5+ years exp.
11 hrs ago
Growth Intern
San Francisco, CA (Remote)
Salary Not AvailableIntern/New GradInternship
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own growth experimentation and GTM learning for an early fintech product by running tests, shaping messaging for key user segments, and building referral programs that convert waitlist signups into active users.
- Growth Execution: Run cross-channel experiments to identify high-impact acquisition and activation paths.
- Audience Messaging: Craft concise, segment-aware messaging that moves users through the funnel.
- Community & Referral Ownership: Build scalable ambassador programs that fuel organic growth.
Job Description
Drive growth experiments and messaging to convert waitlist signups, while building referral programs and content that explains spending against assets without liquidation.
- Growth Experiments: Run tests across social, referral, and community channels to identify high-conversion paths.
- Messaging Strategy: Craft segment-specific messages to improve activation and retention.
- Referral/Ambassador Programs: Build and manage programs that incentivize sharing and onboarding.
- Spending Content: Create content that explains spending against assets without liquidating your holdings.
- Performance Analysis: Measure results, derive insights, and iterate to scale growth.
gethr.
Contact: hello@gethr.linkWebsite/Waitlist: https://gethr.link
