Responsibilities

• Develop comprehensive digital marketing campaigns across multiple channels including SEM (Search Engine Marketing), paid social media advertising, and display advertising to increase brand awareness and sales.
• Manage and optimize paid advertising campaigns using platforms such as Google Ads, Facebook Advertising, and other social media advertising tools to ensure maximum ROI.
• Conduct keyword research and implement SEO strategies using SEO tools to improve organic search rankings and increase website traffic.
• Oversee website management tasks within content management systems like WordPress, ensuring content is engaging, optimized, and aligned with marketing goals.
• Utilize web analytics reporting tools such as Google Analytics, Google Tag Manager, and marketing analytics platforms to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Create compelling content for digital channels including copywriting for ads, landing pages, email marketing campaigns, and social media posts that resonate with target audiences.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing assets for campaigns.
• Implement conversion optimization techniques on landing pages and websites by analyzing user flow data and testing improvements through A/B testing methodologies.
• Manage email marketing campaigns using marketing automation tools to nurture leads and engage existing customers effectively.
• Stay current with industry trends in digital marketing, performance marketing, SEO best practices, and emerging advertising platforms to continually refine strategies.

Requirements

• Proven experience managing paid advertising campaigns across Google Ads (Google AdWords), Facebook Advertising, and other social media platforms with demonstrated success in campaign setup and optimization.
• Strong technical proficiency with SEO tools, Google Analytics, Google Tag Manager, HTML/CSS/JavaScript fundamentals, SQL knowledge preferred for data analysis.
• Experience with website management systems such as WordPress or similar content management systems.
• Skilled in content creation including copywriting, graphic design using Adobe Photoshop or Adobe Creative Suite tools.
• Familiarity with SEM (Search Engine Marketing), paid search marketing, web analytics reporting, and performance marketing strategies.
• Ability to conduct keyword research and implement SEO best practices to improve organic visibility.
• Knowledge of marketing automation platforms for email campaigns and customer engagement workflows.
• Excellent analytical skills with the ability to interpret data from various sources to inform decision-making.
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
• B2B marketing experience is a plus; a proactive attitude combined with technical proficiency will help you succeed in this role!

Benefits

• Flexible schedule