Responsibilities

• Support the development of short- and medium-term strategies for Women’s Health and Kids growth platforms across Haleon’s U.S. portfolio.
• Identify whitespace opportunities through consumer, shopper, and market insights; translate them into clear “where to play / how to win” choices.
• Build robust business cases from the ground up, including opportunity sizing, financial modeling, risk assessment, and phasing.
• Partner with Finance, Insights, and Commercial teams to align assumptions and validate growth potential.
• Apply core Associate Brand Manager skills to platform initiatives, including campaign development, packaging updates, claims evolution, and innovation support.
• Partner with Brand teams to ensure platform strategies are translated into compelling brand-level activations.
• Support innovation pipelines across Women’s Health and Kids, including concept development, commercialization readiness, and launch execution.
• Lead development of shopper strategies that bring platform ideas to life at retail, including merchandising, displays, shelf communication, and omnichannel activation.
• Partner closely with Shopper Marketing, Sales, and Retail teams to ensure execution excellence across key customers.
• Help design test-and-learn pilots in-store and online, using results to refine and scale winning executions.

Requirements

• Bachelor’s degree in Marketing , Business, or a related field.
• 4+ years of experience in Brand Marketing, Shopper Marketing, Category Management, or related roles within CPG, consumer health, or FMCG.
• Demonstrated experience using data and analytics to drive business decisions
• Demonstrated ability to s ynthesize complexity into clear, persuasive narratives that influence stakeholders.
• Ability to b uild strong partnerships across Marketing, Sales, Insights, Finance, and Retail.
• Thrives in “build mode,” where problems are not fully defined and structure must be created.

Preferred

• MBA or advanced degree.
• Strong analytical capability, including experience building business cases and financial models.
• Experience working on in-store or omnichannel shopper executions.
• Ability to translate insights into clear strategies and compelling stories.
• Experience working in cross-functional, matrixed organizations.
• Exposure to innovation development, commercialization, or new item launches.
• Strong project management skills with the ability to manage multiple workstreams in parallel.

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.