Responsibilities

• Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time.
• Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
• Write, edit, and ship high-impact content including:
• SEO pillar pages, cluster articles, and comparison content
• Ebooks, whitepapers, and long-form guides
• One-pagers, solution briefs, and product explainers
• Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.
• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.
• Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.
• Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.

Requirements

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
• A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
• Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
• A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders.
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
• Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).