Responsibilities

• Create & Execute: Plan, shoot, design, and publish mixed-media content across Twitter/X, Instagram, TikTok, and LinkedIn.
• Format Alchemy: You know how to take something that isn't typically a social media post, like a raw manufacturing process, a niche hardware update, or an abstract concept, and turn it into a native format that reaches and hooks a generalized, mainstream audience.
• Graphic Design & Social Encapsulation: Craft high-fidelity static posts, carousels, and visual graphics that elevate our brand identity beyond just video clips.
• Translate the Technical: Work with engineers to turn robot demos, factory deployments, and firmware milestones into high-quality visual bangers.
• Inject Bold Taste: Bring a distinct, scroll-stopping aesthetic and sharp voice to our feeds. Whether it's high-fidelity hardware shots or dropping a satirical chart, you know how to capture attention and package a complete social post.
• Grow & Adapt: Stay on top of platform algorithms, adapt your visual and written voice for each channel (LinkedIn reads differently than TikTok), and act on trends fast.
• By day 30: You'll have shipped a full content calendar and published consistently across our platforms, including your first behind-the-scenes factory drops and branded graphical posts.
• By day 60: You'll have launched at least one recurring content series and run structured experiments across formats (video vs. static/carousels) with clear data on what hits and what misses.
• By day 90: You'll have measurably grown our technical engagement rate (target: 25% lift) and built the playbook for what comes next.

Requirements

• A Killer Portfolio: We need to see your receipts. Links to your own accounts, past design work, or campaigns you’ve run are strictly required.
• Software Proficiency: You must know your way around an editing timeline and a design canvas. Hands-on expertise in Premiere Pro, Final Cut Pro, and/or CapCut is required.
• Bold Visual Identity: A strong, proven instinct for tone, voice, and visual aesthetics. You don’t just follow trends; you know how to make technical hardware look undeniably cool. (Pixel perfection is a plus)
• Generalist: Pivot between videos, design + other great skills you may bring to the table. (non repetitive)
• Self-Driving Ideation: Create, run and execute content ideas on your own. Pitch the wildest ideas.
• Onsite Presence: Based in or able to commute to San Francisco (this role is fully onsite on the factory floor).

Preferred

• A Passion for Tech & Taste: A genuine interest in robotics, advanced technology, and cultivating other forms of taste. Whether your inspiration comes from industrial design, automotive culture, or streetwear, we want that perspective here.
• Visual Scoping: Experience with Figma is great, but broadly we are looking for the ability to clearly conceptualize projects, visually scope them, and move quickly.
• Tools: Familiarity with scheduling/analytics tools (Later, Buffer, Sprout, etc.).
• Podcast Creation: Script writing, topic ideation, multi-cam sequence editing skills, set design.

Benefits

• Real Ownership: True agency over our social presence and the runway to experiment across mediums.
• Behind the Curtain: Onsite factory visits where you'll see exactly how hardware gets built and turn it into content no one else has access to.
• Network: Work and connect with the best talent in San Francisco.
• Perks: Lunch covered.
• Mentorship: Direct exposure to the whole founding team, not just a marketing silo.
• Growth: A real shot at converting to a full-time role based on your impact.