Responsibilities

• Own and orchestrate the Windows Consumer annual growth strategy plan end-to-end, aligning Sales, Marketing, Business Planning, and Finance behind a single integrated agenda. Run the planning rhythm that converts Finance models, BG (Business Group) product strategy, and field signals into prioritized growth bets, investment guidance, and committed targets. Land the plan through the Consumer Memo, Growth Plan, Planning Forum, and Fall Tour — ensuring every partner and stakeholder sees one consistent view of where growth comes from and what each function commits to deliver.
• Define the Windows Consumer growth and channel strategy across Retail, OEM, and online — sizing opportunities by price band, audience, and Collection, and shaping the assortment and channel mix that wins share. Lead portfolio focus and trade-off decisions in partnership with Portfolio Planning, Pricing/Deals & Investments, and Device Technical Sales — concentrating investment behind the bets most likely to drive conversion and share growth, and explicitly retiring the work that doesn't earn its place.
• Own the Windows Consumer competitive strategy. Synthesize industry research, third-party trackers, partner signals, and internal performance data into a clear, fact-based point of view on where to play and how to win. Translate intelligence into actionable GTM execution direction — pricing placemats, hero device guidance, retail playbooks, and partner pitches — and maintain a fast-cycle compete signal loop with Performance & Market Insights, Channel Marketing, and Field leadership.
• Partner with Finance to translate share, volume, and revenue models into prioritized growth opportunities and TAM gap analyses. Define the strategic interventions — portfolio, pricing, investment, marketing — that close the gap between current trajectory and growth ambition. Build the investment frameworks adopted by Pricing, Deals & Investments for partner programs, and maintain an evergreen view of where investment must shift to maximize conversion and share.

Requirements

• 6+ years strategy, category management, consumer technology, or related field within a global consumer technology environment, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field - OR equivalent experience.

Preferred

• Technology or management consulting background is a plus — structured thinking, fact-based prioritization, executive-level clarity, and highly articulated written and verbal communication.
• Proven ability to translate financial share and volume models into prioritized growth plans, TAM gap analyses, and committed sales priorities.
• Competitive intelligence skills — ability to synthesize moves from Apple, Google, and adjacent platforms into a clear, actionable point of view.
• Track record orchestrating annual planning across Sales, Marketing, Business Planning, and Finance — influencing executives and large cross-functional organizations without direct authority.
• Fluency with developed and emerging market dynamics, channel structures (Retail, OEM, online), and partner ecosystems (OEM, silicon, retail).
• Comfort operating in a high-stakes competitive consumer PC market with clear share defense and growth targets.