Responsibilities

• take ownership of the Firm's marketing, business-development support, prospective-client intake process, and client-experience initiatives.
• move comfortably between strategy and execution.
• develop a content campaign or coordinate a referral initiative.
• review intake data, improve a follow-up workflow, organize a client event, tracking conversion metrics, or identify why good opportunities are falling through the cracks.
• help establish and document the Firm's systems for prospective-client intake, lead qualification, follow-up, source attribution, client feedback, marketing calendars, reporting, and performance measurement.
• execute the Firm's marketing strategy across channels, including social media, email, educational content, video, podcasts, webinars, events, referral relationships, and other business-development initiatives.
• turn attorneys' knowledge and ideas into useful content while maintaining a consistent and professional brand.
• ensure prospective clients receive timely, professional, and consistent communication from the moment they contact the Firm; monitor inquiries, follow-up activity, scheduled consultations, consultation attendance, referral sources, and conversion outcomes.
• be proactive: create a process when one does not exist, document it, use it consistently, and improve it based on results.
• contribute to shaping how the Firm markets itself, develops relationships, converts opportunities, and delivers an exceptional client experience.

Requirements

• Strong candidates will have experience in marketing, business development, client experience, professional services, advertising, communications, or a similar field.
• Experience helping a small or growing business create systems and processes is particularly valuable.
• Experience with CRM platforms, marketing analytics, project management tools, email marketing, social-media management, and content creation is needed as well.
• The successful candidate will be an excellent written and verbal communicator, highly organized, comfortable working independently, confident interacting with professionals and business owners, and capable of managing multiple initiatives simultaneously.
• We value initiative and judgment.