Canopy

Growth and Brand Marketing Lead

Salt Lake City, UT (Hybrid)

$85K/yr – $90K/yrMid Level3+ years expFull time

Posted 7 weeks ago

Job Summary

Own brand voice and storytelling across channels while building early growth loops and partnering with leadership on positioning, supported by AI-driven content, research, and experimentation.

  • Define and maintain the brand across web, social, email, and product marketing
  • Lead demand-generation foundations and collaborate with senior leadership.

Job Description

Responsibilities

  • Develop and refine our brand voice, visual identity, and storytelling
  • Create content across web, social, email, and product marketing
  • Use AI tools to accelerate content creation, research, and experimentation
  • Build early growth loops and help establish our demand-generation foundation
  • Manage lightweight design and creative production (with contractor support as needed)
  • Analyze performance and iterate quickly
  • Partner closely with senior leadership on positioning and narrative

Requirements

  • 3–6 years of experience in marketing, brand, content, or creative roles
  • Strong aesthetic taste — you can show examples of brand work you’re proud of
  • Comfort using AI tools for content, research, and workflow automation
  • Curiosity about AI-native marketing (AEO/GEO, LLM distribution, agentic workflows)
  • Strong writing and storytelling skills
  • A builder mentality — you like creating from scratch
  • Utah-based or willing to be Utah-based

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401 (K)
  • Generous PTO Policy

Canopy

4.5 Glassdoor

Canopy is the all-in-one practice management platform built to help accounting firms simplify operations, delight clients, and drive firm-wide growth.From client intake and engagement letters to document management, workflow automation, billing, and CRM, Canopy brings every part of your firm into one intuitive, AI-powered system.Thousands of firms, from solo practitioners to multi-office teams, run on Canopy to reduce admin, increase visibility, and streamline how work gets done. Customers have replaced up to 14 tools, shortened onboarding by 50 percent, and scaled faster with fewer staff.Backed by industry veterans, modern accountants, and forward-thinking investors, Canopy is built for the future of accounting: mobile, efficient, and client-focused.Recognized by CPA Practice Advisor, G2, and The Future Ready Accountant Report, Canopy continues to lead in cloud-based practice management software.Visit getcanopy.com to learn how you can simplify your workflows and run a smarter firm.

Founded in 2014
South Jordan, Utah, USA
288 employees (21 in marketing)
www.getcanopy.com
87% recommend to a friend
88% CEO approval

Salaries

Posted range

$85K/yr – $90K/yr

Taken straight from the job posting.

See all Canopy salaries

Funding

Total Funding
$258M
Last Raise
Series C, 8 months ago

Traffic Signals

Monthly Visitors
120.9K
Monthly Google Ads Budget
$39.1K
Traffic Source Mix
Search
46.7%
Direct
46.3%
Referral
5.3%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~288

Recent News

Canopy Life Sciences announces the appointment of Susanne Clark as Chief Executive Officer as Joe Walsh Transitions to Executive Chair
Oct 15, 2024 • Morningstar

Growth and Brand Marketing Lead

Canopy · Salt Lake City, UT · Hybrid