Group Strategy Director - Healthcare

New York, USA (On-site)

$160K/yr – $190K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic planning and cross-team guidance to translate client goals into executable, insight-led programs and growth opportunities.

  • Translate client goals into clear strategic tasks for the team to execute
  • Must-have: Excellent communication and storytelling skills
  • Standout: Leads cultural analytics to uncover growth opportunities

Job Description

Responsibilities

  • Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve
  • Maintain excellent client relationships & truly understanding the clients' key business and challenges
  • Ensure the teams deliver best in class work as standard
  • Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems
  • Provide and/or guide strategic input for all plans, internally & externally
  • Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking
  • Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
  • Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry
  • Train, guide & assist the Strategy & Client teams in development and packaging of ideas
  • Use qualitative & and quantitative research to develop applicable insights into the consumer connection with the brand

Requirements

  • Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
  • Excellent written and verbal communication skills, is an experienced presenter and storyteller
  • An interest in healthcare and learning more about patient and doctor experience, and how communications can augment their journeys to care.
  • Experience working in/collaborating with a media planning team (either internally or in a partner agency)
  • Experience in managing and developing junior strategy talent

Preferred

  • Preferably 10+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Has worked on a health or pharmaceutical client in the past
  • Knowledge of key media tools such as MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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