Responsibilities

• Develops and imbeds the Connections discipline across the agency and its accounts
• Challenges and evolves the shape of the agency’s output
• Oversees the Connections strategy and annual planning for their brands
• Partners with strategy, creative and media to architect every campaign they work on - developing idea-led, but audience focused, plans that live across a brand’s ecosystem
• Actively guides, inspires and shapes creative – from brief to execution
• Equally responsible for the success of their brands and their people, they coach and inspire all direct reports to develop plans of a similar standard
• Passionate about commercial impact, they design effectiveness frameworks and measurement plans for all their brands and projects
• Owns strongest relationships across the IAT, especially with media agency partners
• Partners with senior clients and has the influence to take our platforms into new spaces
• Defines and builds audience segmentations and shared mindsets, translating them into buying audiences within media contexts. Comfortable with GWI and translating data into audience personas

Requirements

• 12+ years of experience in strategy, media or connections planning
• Senior client-facing agency experience on large, complex businesses
• Back-catalogue of exceptional connections strategy outputs, ranging from audiences to brand ecosystems, go to market plans and Connections Frameworks
• Proven track record of harnessing influence to sell and defend great work
• Extensive knowledge of marketing channels and media mixes. Prior experience in media planning a plus
• Has a rolodex of relationships with media partners, publishers and platforms - keeping the team informed of platform updates
• Excellent people and presentation skills – able to own a room when presenting and mentors teammates on how to contribute in meetings

Benefits

• Health/vision/dental insurance
• 401(k)
• stock purchase
• vacation
• sick and personal days
• Disability, life, travel insurance plans and programs
• retirement plans subject to the terms and conditions of such benefit plans