Group Manager, Brand Advertising

Responsibilities

• Own the ToF/brand media plan and budget. Set annual and campaign-level allocation (~$XXM/year) across TV, streaming/CTV, OOH, YouTube/digital video, influencer, and audio; continue testing new or emerging channels. Manage and optimize those budgets effectively, allocating budgets across brands, channels, audiences, markets, and campaigns to improve ROI and support brand and growth targets.
• Oversee agency and contractor relationships for brand advertising and media. Direct partners and agencies on portfolio strategy, creative execution, media efficiency, and reporting.
• Adapt the brand story across a multi-brand portfolio. Translate evolving positioning across Grammarly, Superhuman Mail, Docs, and Go, as well as newly acquired brands, into channel-specific campaigns (e.g., Back-to-School, Superhuman Awareness, Professionals) that stay consistent as the portfolio shifts.
• Prove ToF is working. Partner with Data Science/Measurement on incrementality (GeoX), media-mix modeling, and brand-lift studies (Ipsos, UXMR) to validate spend and reallocate against what's working.
• Build the strategic frameworks the function runs on. Drive the investment strategy and playbook for multi-brand and multi-product top-of-funnel investment. Set guidelines for working with business unit leaders .
• Collaborate closely with internal teams, including brand creative, data science, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
• Lead, mentor, and inspire a team of brand advertising marketers, providing guidance, support, and professional development opportunities to ensure the team's success.

Requirements

• 8+ years in brand/ToF media, with direct experience across channels such as TV, streaming/CTV, OOH, digital video, influencer, and audio.
• Track record owning $XXM+ in annual media budget, including agency management and vendor negotiation.
• Experience managing a portfolio of brands or products under one house of brand, and adapting messaging as positioning shifts.
• Direct creative production experience (agency-side or client-side): comfortable in scripts, storyboards, and cuts, not just media plans.
• Working fluency in incrementality and brand-lift measurement (e.g., geo experiments, media-mix modeling); can translate results into creative and media decisions.
• Team management experience, and can flex between channel management and strategic planning.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities