Responsibilities

• Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve
• Maintain excellent client relationships & truly understanding the clients' key business and challenges
• Ensure the teams deliver best in class work as standard
• Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems
• Architect, Drive and ultimately deliver Annual, Strategic Media Plans. Provide strategic consultation on Annual, Tactical Plans.
• Provide and/or guide strategic input for all plans, internally & externally
• Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking
• Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
• Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry
• Train, guide & assist the Strategy & Client teams in development and packaging of ideas

Requirements

• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
• Excellent written and verbal communication skills, is an experienced presenter and storyteller
• An interest and experience in CPG, FMCG, and/or Food & Beverage
• Experience working in/collaborating with a media planning team (either internally or in a partner agency)
• Success in collaborating within an Integrated Agency Team (partnering with Creative, PR, Commerce capabilities)
• Ability to develop and operationalize audience strategies grounded in consumer insight, behavioral data, and business objectives
• Experience in managing and developing junior strategy talent

Preferred

• Preferably 10+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
• Has worked on a Food & Beverage and/or CPG client
• Knowledge of key media tools such as MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC
• Fluency in working with data (audience, brand, and business), with the ability to translate insights into clear, actionable strategic recommendations

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.