Responsibilities

• Define Product Marketing Strategy
• Develop and execute enterprise product marketing strategies that support existing and emerging businesses.
• Establish differentiated positioning, messaging and value propositions that resonate with target audiences and create competitive advantage.
• Influence product strategy and roadmap decision through customer insights, market intelligence, competitive analysis, and business performance
• Create scalable product marketing frameworks that can be leverages across multiple products and business lines.
• Lead Product Incubation & Commercialization
• Partner with business and strategy teams from concept through launch to shape products that meet customer and market needs.
• Lead integrated go-to-market planning across Marketing and businesses.
• Build launch strategies that accelerate adoption, customer engagement, revenue growth, and long-term product success.
• Establish commercialization best practices and repeatable operating models that improve speed to market.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 12+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Commercialization, Brand Marketing, Growth Marketing, or related disciplines.
• Experience leading large-scale product launches and commercialization efforts for digital, retail, technology, marketplace, or B2B products.
• Demonstrated success influencing product strategy through customer insights, market research, competitive intelligence, and business analytics.
• Experience leading and developing high-performing organizations, including leaders and individual contributors.
• Exceptional executive communication, presentation, and storytelling skills with the ability to influence senior leadership.
• Strong analytical mindset with experience translating complex business data into strategic decisions.
• Proven ability to lead highly matrixed cross-functional initiatives with significant organizational impact.
• Experience managing multiple priorities in fast-paced, evolving environments.
• MBA or advanced degree.

Preferred

• MBA preferred
• Experience within omnichannel retail, Growth Marketing, eCommerce, technology, SaaS, marketplaces, advertising, or B2B organizations.
• Experience commercializing AI-enabled or emerging technology products.
• Experience building or transforming Product Marketing organizations.
• Familiarity with modern marketing technology, customer analytics platforms, and AI-enabled marketing capabilities.

Benefits

• Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart .