Responsibilities

• Lead the development of comprehensive audience strategies and visions that align with the client's overall business objectives and marketing goals, overseeing the audience work across both the holistic portfolio level and for individual brands within that portfolio.
• Identify and champion new and innovative approaches to audience targeting, segmentation, and engagement, leveraging the latest data, technology, and industry trends.
• Steer the creation of compelling audience narratives and presentations that effectively communicate insights and recommendations to clients and internal stakeholders.
• Own the development, maintenance, and evolution of comprehensive audience playbooks that document best practices, audience insights, segmentation strategies, and activation tactics. Ensure the playbooks are regularly updated and promoted across the team.
• Oversee onboarding, integration and adoption of first-party data into IPG’s InterAct platform, including legal and operational coordination.
• Pioneer novel approaches and work to best frame the use of data in all use cases from understanding and helping on client’s data roadmaps, activating omni-channel addressable strategies, guiding dynamic creative strategies, etc.
• Guide development and management of client’s data driven marketing by educating clients on how data and tech can help unlock consumer insights and activation/engagement.
• Manage, mentor, and develop a team of audience professionals, fostering a collaborative and high-performance environment.
• Provide guidance and support to team members in the development of audience insights, segmentation strategies, and activation plans.
• Implement processes and required standardization best practices to ensure audience/data integrity across Audience team outputs.

Requirements

• 8+ years of experience in audience strategy, data analytics, or marketing, in an agency environment. Focus on the entertainment industry a plus.
• Proven history of developing and implementing successful addressable audience strategies that drive business results.
• Strong understanding of audience segmentation, targeting, and activation techniques across various media channels.
• Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions.
• Excellent communication, presentation, and people skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.
• Proven ability to lead and develop high-performing teams.
• Strong client management skills, with the ability to build and maintain relationships with senior-level stakeholders.
• Deep understanding of the entertainment landscape, including trends in content consumption, audience behavior, and media platforms.

Preferred

• Focus on the entertainment industry a plus.
• Advanced analytics and strategic market research knowledge are a plus.
• Familiarity with IPG's InterAct platform or similar data and analytics tools.