VP, Marketing (Armis from ServiceNow)
ServiceNow
New York City, NY (Remote)
$261K/yr - $300K/yrIn-houseFull-timeSenior level15+ years exp.
4 hrs ago
Group Account Director
Tallahassee, FL (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive senior client leadership for destination and travel accounts with integrated, cross-channel campaigns and strategic plans.
- 10+ years in advertising/marketing with 4–5+ years leading Travel/Hospitality accounts.
- Proven integrated leadership across media, creative, PR, and social with strong client communication.
- On-site role with strong scope ownership and delivery accountability (no portfolio-wide P&L).
Job Description
Responsibilities
- Client Leadership: Own senior day-to-day for destination and travel accounts; shape annual/seasonal plans, briefs, and go-to-market.
- Strategy & Execution: Orchestrate omnichannel campaigns (brand, content, PR/earned, social, search, programmatic, video, OOH/DOOH, experiential) to drive visitation, bookings, and economic impact.
- Destination Expertise: Build feeder-market and seasonality strategies; balance direct booking vs. OTA; activate partnerships (tourism boards, airlines, attractions, events).
- Operational Excellence: Define/manage SOWs, timelines, resourcing, and change control; ensure QA, approvals, and on-time/on-budget delivery.
- Insights & Measurement: Use research/first-party data; partner with Analytics on KPI frameworks, tests, dashboards; translate results into actions.
- Stakeholder Management: Maintain trust with client and internal leaders; support proposals and RFPs as needed.
- Team Leadership: Manage and mentor account team; build high-performing, collaborative teams; learning, and career growth.
Requirements
- 10+ years in advertising/marketing; 4–5+ years leading Travel/Hospitality accounts with destination experience.
- Proven integrated leadership across media, creative, PR, and social; excellent communication and presentation skills.
- Strong scope/delivery management; data-informed approach; familiarity with GA4/Adobe, Meta/TikTok, SEO/SEM, and social tools
- Agency background required; DMO/tourism board portfolio preferred.
- Bachelor’s degree required.
- Experience overseeing production (digital, social, experiential)
The Zimmerman Agency
The Zimmerman Agency is a hyper-integrated marketing communications company providing a significant depth of services including strategic planning, creative + media development, public relations, digital and social media. Headquartered in Tallahassee, Florida, The Zimmerman Agency is a dynamic collaboration of creative communications and people working in synergy to connect an impressive portfolio of clients and their audiences.
Traffic Signals
Monthly Visitors
4K
Traffic Source Mix
Search
30%
Direct
45.8%
Referral
6.7%
Social
15.8%
Paid
1.5%
Headcount Trend
Current headcount: ~141
Marketing Team
Marketing Team Size
44 (31% of company)
Median Career Experience
8 years
Median Tenure
4.4 years
People
Marketing Leadership
Ivette Marques Faulkner, APR
Executive Vice President, Director Consumer Brand Division
At the company for 15 years 1 month
Jillian Enterline-Goldberg
Director of Integrated Digital Marketing
At the company for 10 years 10 months
Anna Golding
Influencer Marketing Manager
At the company for 4 years 11 months
Daniela Velez
Digital Marketing Manager
At the company for 4 years 5 months
