Group Account Director at The Zimmerman Agency | Tallahassee, FL

Group Account Director

Tallahassee, FL (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Drive senior client leadership for destination and travel accounts with integrated, cross-channel campaigns and strategic plans.

10+ years in advertising/marketing with 4–5+ years leading Travel/Hospitality accounts.
Proven integrated leadership across media, creative, PR, and social with strong client communication.
On-site role with strong scope ownership and delivery accountability (no portfolio-wide P&L).

Job Description

Responsibilities

Client Leadership: Own senior day-to-day for destination and travel accounts; shape annual/seasonal plans, briefs, and go-to-market.
Strategy & Execution: Orchestrate omnichannel campaigns (brand, content, PR/earned, social, search, programmatic, video, OOH/DOOH, experiential) to drive visitation, bookings, and economic impact.
Destination Expertise: Build feeder-market and seasonality strategies; balance direct booking vs. OTA; activate partnerships (tourism boards, airlines, attractions, events).
Operational Excellence: Define/manage SOWs, timelines, resourcing, and change control; ensure QA, approvals, and on-time/on-budget delivery.
Insights & Measurement: Use research/first-party data; partner with Analytics on KPI frameworks, tests, dashboards; translate results into actions.
Stakeholder Management: Maintain trust with client and internal leaders; support proposals and RFPs as needed.
Team Leadership: Manage and mentor account team; build high-performing, collaborative teams; learning, and career growth.

Requirements

10+ years in advertising/marketing; 4–5+ years leading Travel/Hospitality accounts with destination experience.
Proven integrated leadership across media, creative, PR, and social; excellent communication and presentation skills.
Strong scope/delivery management; data-informed approach; familiarity with GA4/Adobe, Meta/TikTok, SEO/SEM, and social tools
Agency background required; DMO/tourism board portfolio preferred.
Bachelor’s degree required.
Experience overseeing production (digital, social, experiential)

The Zimmerman Agency

The Zimmerman Agency is a hyper-integrated marketing communications company providing a significant depth of services including strategic planning, creative + media development, public relations, digital and social media. Headquartered in Tallahassee, Florida, The Zimmerman Agency is a dynamic collaboration of creative communications and people working in synergy to connect an impressive portfolio of clients and their audiences.

Founded in 1987

Tallahassee, FL, US

139 employees (52 in marketing)

www.zimmerman.com