Graphic Designer & Social Media Coordinator

Responsibilities

• Graphic Design & Print Production: * Produce polished, on-brand design assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) across social media, web, advertising, menus, signage, and packaging * Apply strong typography, color, layout, and composition to elevate all marketing materials * Maintain and enforce brand guidelines for each brand, ensuring visual consistency across every touchpoint * Manage updates to menus, promotional materials, website visuals, and in-store displays so guest-facing information is always accurate * Adapt designs across digital, print, packaging, multimedia, and experiential formats * Organize and maintain a structured digital asset library * Coordinate with external vendors and printers on menu printing, signage, and collateral to ensure production quality and on-time delivery
• Social Media & Content Creation: * Lead the management and curation of all Company social channels (Cafe Knotted, Hojokban) on Instagram and TikTok, keeping them visually cohesive, consistently updated, and aligned with brand strategy * Plan, create, schedule, and publish 2–3 posts and Reels per week per brand, maintaining a content calendar at least one week ahead * Capture and edit photo and video content on-site at our locations for social, web, and marketing use * Monitor DMs, comments, and tagged content daily; engage with the community and repost guest content * Analyze social performance and engagement data to inform content strategy and improve reach * Stay current with design trends, platform changes, and hospitality marketing best practices
• Reputation Management: * Monitor and respond to guest reviews on Google, Yelp, OpenTable, and DoorDash promptly and professionally, in a voice consistent with each brand and our hospitality standards * Maintain and optimize business listings (Google Business Profile, Yelp, OpenTable, DoorDash) for accuracy, imagery, and completeness * Track review trends and surface recurring guest feedback to on-site leadership
• Website, SEO / GEO & Digital Marketing: * Maintain website content and visuals for both brands * Support search engine optimization (SEO) and generative engine optimization (GEO) efforts so our brands are discoverable on Google, Maps, and AI-driven search * Set up and manage Google Ads campaigns, monitoring performance and adjusting as needed
• Creator & Media Outreach: * Identify, evaluate, and reach out to local creators, influencers, and media who fit each brand * Manage gifted and paid collaborations end to end — outreach, negotiation and budget approval, scheduling visits with on-site teams, and tracking posted content and results * Assist in organizing and executing special marketing events, campaigns, and collaborations

Requirements

• 2+ years of graphic design experience (hospitality, food & beverage, or lifestyle brands preferred)
• Strong portfolio demonstrating brand-driven design across digital and print
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with Figma, Canva, CapCut, or Premiere a plus
• Hands-on experience managing brand social media accounts (Instagram, TikTok) including content creation, scheduling, and analytics
• Photography and short-form video skills, including RAW photo editing; comfortable shooting on-site with a phone and/or camera
• Familiarity with Google Business Profile, Yelp, OpenTable, and DoorDash merchant tools, Google Ads, and basic SEO principles
• Strong written communication skills; able to write in multiple brand voices
• Highly organized, able to manage multiple projects and deadlines simultaneously
• Must have reliable transportation for travel between Los Angeles locations

Preferred

• Korean language proficiency strongly preferred but not required; familiarity with Korean food culture a plus
• experience with Figma, Canva, CapCut, or Premiere a plus

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and federal holidays
• Dining incentive at GFFG brands
• Mileage reimbursement and technology stipend
• Benefits eligibility begins after a 60-day introductory period
• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule