Responsibilities

• Develop fresh, relevant content ideas based on Fusion’s audience, programs, events, goals, and current trends
• Help plan and execute the social media content calendar
• Capture photo and video content during classes, events, performances, and everyday studio moments
• Create and edit Reels, Stories, posts, carousels, and short-form video for Instagram, Facebook, and TikTok
• Write engaging hooks, captions, calls-to-action, hashtags, and on-screen text
• Schedule, post, and publish content across Fusion’s social platforms
• Use storytelling and emotion to connect with current and prospective families, dancers, and our local community
• Proactively identify content opportunities rather than waiting for assignments
• Stay current on social trends, audio, platform updates, and best practices while knowing what fits the Fusion brand
• Monitor audience engagement and support campaigns tied to enrollment, programs, events, and performances

Requirements

• Previous professional social media experience is required . Candidates should have experience creating and publishing content for a business, organization, or professional brand.
• Has experience in a social media and content creation
• Understands Instagram, Facebook, TikTok, Reels, Stories, and short-form video
• Has hands-on experience creating, scheduling, posting, and publishing content
• Understands audience, storytelling, trends, hooks, engagement, and calls-to-action
• Has strong photo/video capture and short-form video editing skills
• Has graphic design experience and is proficient in Canva
• Is creative, proactive, organized, and consistently meets deadlines
• Can manage multiple projects and occasional 24–48 hour turnaround times
• Is comfortable working around children, teens, families, faculty, and staff

Preferred

• Experience with performing arts, sports, youth programs, education, events, fitness, or family-focused brands. Previous experience working with children or dance is a plus.