Responsibilities

• Performance-Driven Creative Design
• Design conversion-focused static, carousel, animated, and short-form video ads for paid social platforms.
• Develop multiple creative concepts, hooks, and visual angles per campaign to support rapid testing and scaling.
• High-Volume Testing & Iteration
• Produce high volumes of creative variations for A/B testing across formats, audiences, and messaging.
• Iterate quickly based on performance feedback to improve results and combat ad fatigue.
• UGC & Video Editing
• Edit, enhance, and repurpose UGC to feel native to each platform.
• Produce short-form videos, motion graphics, and animations optimized for mobile-first consumption.
• Brand Consistency & Evolution
• Maintain strict adherence to brand guidelines while adapting creative for new placements, formats, and platforms.
• Help evolve brand systems specifically for performance advertising needs.
• Cross-Functional Collaboration
• Partner closely with media buyers, growth marketers, and creative leadership to ensure visuals align with campaign strategy and performance goals.
• Participate in creative reviews and contribute ideas informed by data and experimentation.
• Trend & Platform Awareness
• Stay current on paid social trends, creative best practices, and emerging formats across Meta, TikTok, and other platforms.
• Proactively bring new visual styles, formats, and execution ideas to the team.
• AI-Enabled Creative Production
• Leverage AI tools to accelerate creative ideation, variation generation, concept exploration, and production workflows.
• Experiment with AI-assisted tools for editing, animation, and iteration while maintaining high creative and brand standards.

Requirements

• 2–4+ years of graphic design experience, preferably within an ad agency, DTC brand, or in-house performance marketing team.
• Platform Experience: Proven track record of Meta Ads and TikTok-native creative.
• Tools: Adobe Creative Cloud, Figma, motion/video editing tools, and AI-assisted creative tools.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator).
• Strong experience with motion design and video tools (After Effects, Premiere Pro).
• Comfortable working in Figma or similar collaborative design tools.
• Proven experience in leveraging AI to increase velocity of creative output.
• Strong understanding of paid media performance metrics including CTR, CPA, CVR, and conversion rates.
• Ability to design with intent—connecting creative decisions to measurable outcomes.
• Comfortable working in a fast-paced, test-and-learn environment with tight deadlines.
• Open to frequent feedback, rapid iteration, and quickly moving on from underperforming creative.
• Ability to concept creative ideas as well as execute against provided briefs.
• Strong visual judgment paired with attention to detail across all deliverables.
• A portfolio demonstrating experience in digital marketing, advertising, or social-first design, with an emphasis on performance-driven or growth-focused creative.
• Time Commitment: Part-time, contract; must collaborate with US Central time team.