Responsibilities

• Brand Strategy: Develop the brand assets with the Director of Operations & Marketing, ensuring design consistency with Brand Guidelines and cannabis regulations across physical retail space, digital marketing assets, and website experiences.
• Brand Strategy: Assist with community & industry event marketing, planning, promotion, and execution.
• Graphic Design: Direct design execution across digital channels (website, email, newsletters, social templates) and physical environments (retail, signage, displays, guerilla marketing).
• Graphic Design: Develop branded omni-channel campaign assets for retail holidays, seasonal promotions, and day-to-day business functions that demonstrates an understanding of the marketing plans and logically lays out the relevant information.
• Graphic Design: Maintain a high standard for graphic design content accuracy, regardless of the timelines or restrictions.
• Cross-Functional Collaboration: Partner with the Operations, Procurement, and Retail teams to ensure seamless execution of design across all platforms and touchpoints.
• Cross-Functional Collaboration: Develop and maintain solid professional relationships with all other departments and teams for seamless collaboration and partnerships.
• Social Media Content: Collaborate with Retail Staff, Operations Teams, Brand Vendors, and Customers to generate content for social media (mainly Instagram).
• Social Media Content: Lead IG content planning, with final review by Director of Operations & Marketing and Brand Strategist.
• Visual Merchandising: Assist the Operations and Procurement Teams to produce signs, graphics, posters, templates, and any other assets that may be required for the physical retail storefront.
• Visual Merchandising: Help bring marketing campaigns to life through occasional additions, decor, signage, etc to the store itself.

Requirements

• Minimum of 3-4 years in similar marketing and graphic design roles, preferably for cannabis or retail businesses.
• Applicants will be asked to submit portfolio materials of prior graphic design work for consideration for this role. Here is a list of specific portfolio items we are interested in:
  ■ Email Marketing Graphics & Campaigns
  ■ Retail or Business Signage
  ■ Digital Ads & Assets, such as Banner Ads
  ■ Logos, Branding, and Branded Work
  ■ Photography & Photo Editing
  ■ Video Assets, Animations, & Gifs
• Preference will be given to applicants with experience in the cannabis industry, but it is not a requirement.
• Applicants must demonstrate strong graphic design fundamentals, there will be very little creative hand-holding in this role on the basics.
• Applicants must be able to understand and apply all standard graphic design principles, such as color theory, use of negative space, organization of information, balance, contrast, repetition, etc.
• Applicants must also be able to check and review their own work for accuracy before submitting final designs.
• NOTE: AI-assisted graphic design will not be permitted in this role. All graphic design assets must be created in-house or sourced from a human designer through content sites like Shutterstock.
• Strong organizational, strategic, and creative abilities, with high attention to detail and accuracy.
• Preference will be given to applicants who also have a strong strategic mind for marketing initiatives in retail settings. We’re looking for candidates who can create great content and strategically think through retail initiatives.
• Ability to create and write simple copy for marketing assets and campaigns, such as email headers, social media captions, etc.
• Strong verbal and written communication skills.
• Applicants must have an intimate working knowledge of Adobe graphic design applications, including Illustrator and Photoshop. Experience in InDesign and After Effects is preferred as well.
• Experience with WordPress and Elementor is a huge plus, or any experience with front-end web development such as posting blogs, creating pages, or optimizing content for SEO.
• Cannabis Knowledge: Understanding of cannabis products, New York cannabis brands, and their uses is a plus.

Preferred

• Preference will be given to applicants with experience in the cannabis industry, but it is not a requirement.
• Experience with WordPress and Elementor is a huge plus, or any experience with front-end web development such as posting blogs, creating pages, or optimizing content for SEO.
• Cannabis Knowledge: Understanding of cannabis products, New York cannabis brands, and their uses is a plus.
• Experience with InDesign and After Effects is preferred as well.

Benefits

• Employee discount
• Flexible schedule
• Paid time off