Graphic Design & Social Media Content Specialist

Responsibilities

• PRINCIPLE RESPONSIBILITIES & DUTIES
• Graphic Design & Production (this role focuses on the technical and creative execution of materials)
• Brand Coordination & Asset Management
• Social Media Content Creation & Coordination
• Other Duties as assigned

Requirements

• Minimum of 2 of professional experience in graphic design and layout production for both print and digital mediums.
• An associate degree can substitute as 6 months of professional experience and a bachelor’s degree can substitute as 1 year of professional experience.
• Proficiency in industry-standard design tools (such as Adobe Creative Cloud) and collaborative platforms like Canva.
• Demonstrated experience creating organic, mobile-first, short-form vertical video and photography specified tailed for platforms like TikTok and Instagram.
• Proficient with mobile and desktop video editing applications (e.g., CapCut, PremierPro) to quickly package raw footage and assets.
• Knowledge of digital accessibility requirements and how to design compliant visual materials.
• Ability to work a flexible schedule, including some nights and weekends.

Preferred

• Bachelor’s degree in graphic design or digital media.
• Prior experience working in a marketing, communications, or recruiting department within a higher education institution or a community/technical college.
• Proven ability to function as a “content hub” – curating, editing, and packaging raw photos, b-roll, and updates submitted by other stakeholders.
• Strong technical knowledge of professional printing terminology, preparing layout specifications, and reviewing/approving printer proofs.
• Experience tracking, evaluating, and translating organic social media metrics (engagement, follower growth, view-through rates) into streamlined monthly performance snapshots for leadership.
• Experience serving as a primary brand voice, managing platform permissions/passwords securely, and collaborating cross-functionally to ensure cross-platform visual consistency.

Benefits

• Benefits Information: At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website. To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.