Graphic Design & Social Media Content Specialist - Communications Specialist 1

Responsibilities

• Graphic Design & Production (this role focuses on the technical and creative execution of materials)
• Brand Coordination & Asset Management
• Social Media Content Creation & Coordination
• Other Duties as assigned

Requirements

• Minimum of 2 of professional experience in graphic design and layout production for both print and digital mediums. An associate degree can substitute as 6 months of professional experience and a bachelor’s degree can substitute as 1 year of professional experience.
• Proficiency in industry-standard design tools (such as Adobe Creative Cloud) and collaborative platforms like Canva.
• Demonstrated experience creating organic, mobile-first, short-form vertical video and photography specified tailed for platforms like TikTok and Instagram.
• Proficient with mobile and desktop video editing applications (e.g., CapCut, PremierPro) to quickly package raw footage and assets.
• Knowledge of digital accessibility requirements and how to design compliant visual materials.

Preferred

• Bachelor’s degree in graphic design or digital media.
• Prior experience working in a marketing, communications, or recruiting department within a higher education institution or a community/technical college.
• Proven ability to function as a “content hub” – curating, editing, and packaging raw photos, b-roll, and updates submitted by other stakeholders.
• Strong technical knowledge of professional printing terminology, preparing layout specifications, and reviewing/approving printer proofs.
• Experience tracking, evaluating, and translating organic social media metrics (engagement, follower growth, view-through rates) into streamlined monthly performance snapshots for leadership.
• Experience serving as a primary brand voice, managing platform permissions/passwords securely, and collaborating cross-functionally to ensure cross-platform visual consistency.

Benefits

• As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
• Your benefits may include:
• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care, including IVF
• Diabetes care
• Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)