Responsibilities

• Supports the development and maintenance of a consistent brand identity for the Town.
• Assists Town departments with graphic design needs, including flyers, posters, invitations, brochures, report covers, presentations, social media graphics, and event or program logos while ensuring consistent use of the Town’s brand standards.
• Creates and produces the Town’s Annual Report, including complex graphic design, layout, and written content; assists with other reports and publications as needed.
• Creates and revises print and digital communication materials, including forms, reports, and social media graphics.
• Creates customizable templates for multiple purposes, including presentations and business cards.
• Writes copy for marketing and communication material, which may include social media, website content, utility bill inserts, e-newsletter, annual reports and publications, flyers, etc.
• Researches and recommends new ideas for strengthening our brand presence.
• Attends Town events and works evenings and weekends as necessary.
• Assists with public education campaigns for Town departments, elections, and Council initiatives; develops creative ideas and proposals; and may assist the Video team with video projects to include graphics or creative elements.
• Helps measure the effectiveness of media, social media, and other communication/marketing efforts to determine future needs.