Graduate Marketing Rotation Associate

New York City, NY (Hybrid)

$66K/yr – $95K/yrIntern/New Grad2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize Moody’s event and integrated demand-gen engine to drive pipeline across virtual, hybrid, and in-person channels.

  • Own event programs from concept through post-event analysis, tying themes to commercial priorities and audience needs.
  • Build and optimize integrated campaigns with assets across email, landing pages, social, and paid media to improve MQLs and cost per lead.

Job Description

Responsibilities

  • Plan, coordinate, and execute virtual, hybrid, and in-person events including industry conferences, client roundtables, webinars, and thought leadership summits.
  • Manage logistics end-to-end: venue sourcing, vendor liaison, registration management, promotional communications, and post-event reporting.
  • Collaborate with product and sales teams to align event themes with Moody’s commercial priorities and audience interests.
  • Track and analyse event performance metrics (attendance, engagement, pipeline influence) and present insights to stakeholders.
  • Support budget tracking and reconciliation to ensure events are delivered on time and within budget.
  • Support the development and execution of integrated demand generation campaigns across digital, content, and event channels to drive qualified pipeline.
  • Assist with the creation of compelling campaign assets including email sequences, landing pages, social content, and paid media copy.
  • Conduct audience segmentation and persona research to inform targeting strategies and personalise messaging.
  • Monitor campaign KPIs (MQLs, conversion rates, cost per lead) and provide actionable recommendations to optimise performance.
  • Partner with Sales Development Representatives to ensure smooth lead handoff and alignment between marketing programmes and sales follow-up.
PassFort - A Moody's Company logo

PassFort - A Moody's Company

4.6 Glassdoor

Passfort is a Moody's Analytics company and we are on a mission to digitally transform the way compliance professionals work. We are transforming risk and compliance, creating a world where risk is understood so decisions can be made with confidence. We stop financial crime not good customers.Born in the cloud, Passfort’s SaaS solutions are designed for the digital economy. They are hardware-free, affordable, flexible to configure and easy to use, with constant feature innovation and a choice of deployment options. Our low to no-code solution thrives on complexity, such as multiple customer types, multiple product lines and multi-jurisdictions, solving challenges at scale without being costly to implement and evolve.We enable regulated financial services companies to rapidly onboard customers then manage risk and compliance standards throughout the customer lifecycle. Our integration model enables us to ingest datasets from any provider and interoperate with any system. We help you build a data ecosystem, with pre-built connectors to more than 25 data providers and growing.Passfort’s dynamic orchestration of customer due diligence (CDD), enhanced due diligence (EDD), Know Your Customer (KYC), Know Your Business (KYB) and anti-money laundering (AML) workflows puts the weight of compliance activity on automation and our risk engine, not your customers. We layer automation to speed up manual processes and remedial tasks that can’t be automated, bringing your compliance team in where they add most value for analysis, judgement and decision-making. Compliance efficiency and greater customer experiences. No compromise.

Founded in 2015
London, England, GBR
18 employees (3 in marketing)
84% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
745.7K
Monthly Google Ads Budget
$397.6K
Traffic Source Mix
Search
39.5%
Direct
45.3%
Referral
9.2%
Social
4.8%
Paid
1%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
2 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$24.2M
Last Raise
$4.9M
Series A, 5 years ago

Funding History

  • Sep 2021
    Debt Financing • $4.9M
  • Sep 2021
    Series A • $16.2M
  • Sep 2019
    Debt Financing • $1.2M