Responsibilities

• Serve as a member of the ASI Marketing, Communications, & Design (MCD) team.
• Schedule and publish social media content across multiple platforms using social media management tools.
• Serve as a liaison between the Social Media Marketing team and the departments and divisions of ASI.
• Maintain and update monthly and semester-long content calendars.
• Assist with campaign coordination and rollout timelines.
• Monitor platform performance and compile weekly/monthly analytics reports.
• Track engagement trends, audience growth, and campaign effectiveness.
• Support accessibility reviews and quality control for digital content.
• Organize digital assets, captions, and campaign documentation.
• Assist with monitoring comments, messages, and engagement activity as needed.

Requirements

• Must be a currently enrolled California State University Fullerton student in a graduate program related to communications, marketing, public relations, business, or a related field.
• Experience with tools such as Buffer, Sprout Social, Hootsuite, Later, Canva, Meta Business Suite, or Google Analytics preferred.
• Experienced in leading or supervising teams preferred.
• Familiarity with platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Ability to organize and analyze metrics and analytics, and experience.
• Must have strong writing and editing skills for content development and proofing of online and print marketing and public relations materials.
• Must have strong organizational skills and the ability to manage multiple tasks simultaneously while determining relative importance of each, setting deadlines, and completing projects accordingly.
• Ability to manage multiple deadlines in a fast-paced environment.
• Must have strong written, verbal, and interpersonal communication skills including the ability to cultivate professional relationships on and off campus.
• Social media knowledge of latest trends and technologies in analytics, and platforms to effectively support ASI campaigns and initiatives.