Responsibilities

• Build, manage, and scale campaigns across Google Search, Shopping, Performance Max, YouTube, and Demand Gen
• Own performance against client KPIs: CAC, ROAS, MER, and LTV
• Deliver clear, opinionated weekly written briefs and client updates
• Contribute to creative strategy for YouTube and Demand Gen: hooks, formats, and angle testing
• Work alongside the founder on strategy, testing roadmaps, and client conversations
• Progressively take ownership of client calls as you build trust and context
• Collaborate with CRO and creative teams on full-funnel experiment design
• Manage product feeds and optimize Shopping and PMax campaigns
• Build and maintain SOPs, changelogs, creative trackers, and optimization frameworks
• Use AI tools such as Claude or ChatGPT as part of your analysis and briefing workflow

Requirements

• 5+ years managing Google Ads for DTC brands at scale ($100K+ per month budgets)
• YouTube Ads and Demand Gen experience: you have built, tested, and scaled video campaigns
• Strong written and verbal communication: briefs and client updates that are clear, specific, and require minimal revision
• Comfortable in client-facing conversations and working toward owning those relationships over time
• Deep understanding of attribution beyond last-click: MTA, lift studies, and incrementality
• Strong experience with Performance Max, Shopping feed optimization, and product feed management
• Familiarity with DTC and subscription brand dynamics: LTV, AOV, payback periods, and contribution margin
• Familiarity with attribution and analytics tools such as Northbeam, Triple Whale, Rockerbox, Prescient MMM, or similar
• US-based with availability for US-hours client calls
• Comfortable using AI tools such as Claude or ChatGPT as part of your daily workflow

Preferred

• Bing and Microsoft Ads experience
• Background in health, wellness, or regulated DTC categories
• Direct-response copywriting or creative strategy experience
• CRO instincts: you can look at a landing page and identify what to test